Retail businesses are constantly seeking new ways to interact with customers and take their shopping experiences to a different level. Various POS and retail technologies are available to businesses to drive sales and expand their impact. POS signage comes in many formats, and all offer businesses a unique opportunity to connect with their customers. However, it is interesting to explore the dramatic impact potential of interactive signage in the form of holographic projections replacing human retail representatives in store displays.
The Holographic Greeter is a unique entry in the POS signage industry and one that claims to have the potential to dramatically increase companies' marketing impact through interactive presentation. By engaging the olfactory sense through its AromaFusion™ scent delivery system and allowing shoppers to interact with retail business by scanning "next generation" QR codes, the Holographic Greeter seems to make a dramatic impact in companies' POS activities.
The Holographic Greeter is an imposing, and therefore high-impact, presence in a room because it is human-height. The display is over five feet tall and consists of a life-size cutout surface onto which the holographic animation is projected. Understandably, this life-size human-hologram hybrid is a powerful way for companies to present information in a way that has great impact. Businesses can advertise special offers, announce new products or developments, and steer customers toward targeted items and offers through its POS potential. QR codes are also integrated into the holographic display, special green codes for informational and external links and red codes for special in-store discounts. The impact of "special" or "exclusive" offers available only to those interacting with the holographic display may make their impact more profound. The company also offers companies a way to track the impact of their QR code campaigns via a QR code management tracking system.
The company claims that the Holographic Greeter may be displayed nearly anywhere within a store so that businesses can customize its placement to suit their needs and increase its impact. They also offer a special system for extending the Holographic Greeter's reach outside the store. The system, called the Speaking Glass™ storefront audio system, lets the Holographic Greeter's audio be projected outside so street traffic has the potential to become walk-in traffic.
The AromaFusion™ system offers a way for retailers to create powerful marketing campaigns by engaging customers with targeted scents specific to the products and services being offered. Whether it is a pleasing and calming scent for display in medical settings or a specifically-designed culinary scent for the retail food industry, the Holographic Greeter offers an interesting way to interact with shoppers.
Will the this technology lead to humans retail representatives becoming obsolete? This futuristic entry to the retail technology and POS market is difficult to imagine without viewing it in person. The company offers some videos on its website to introduce the product, and one is included below. Time will tell the impact this interesting holographic technology will have on the POS market, but it is entertaining to imagine the possibilities now that products like the Holographic Greeter are not just imagination but retail technology reality.