There’s a new visual element competing with the bells, whistles and flashing lights of McCarren Airport in Las Vegas. It’s a bigger-than-life campaign of digital signage designed by Four Winds Interactive (FWi) and powered by NEC to help travelers navigate the airport and to prepare them for the sensual bombardment that is unique to a city known for its glitz and glam.
Forty-one million travelers visit Las Vegas every year, making it one of the top resort destinations in the world. For those arriving in the new Terminal 3, a plethora of interactive digital signage awaits to help travelers navigate the airport and the city. Double-sided, 15-foot tall digital signage video walls are strategically placed near departure and arrival gates, with real-time flight information, weather reports, baggage and gate information, security checkpoints, gate-holding areas and check-in counters. Synchronized videos play at the top and bottom of the hour on the video walls at every gate in the terminal, enticing visitors with falling dice or slot machines in action. The digital signage campaign features more than 900 NEC large-screen displays and 800 single-board computers.
“One of our goals was to ensure that modern helpful amenities were in place for travelers,” said Randall H. Walker, Director of Aviation for Clark County, Nevada. “Four Winds Interactive's software offers a wide variety of useful information via any single interactive sign. This helps patrons better navigate the airport and become aware of factors affecting their travel.”
A unique mapping system, which the company has dubbed “wayfinding,” features 1,500 path-finding directions, leads visitors through the airport, making it simple to find shopping, dining and other amenities. 3-D custom floor maps and turn-by-turn directions will help even the most hapless traveler stay the course. And for those with smartphones, the “map it” animated visual route with directions can be sent directly to the phones via a QR code.
According to a prepared statement, the new terminal is a part of a $2.4 billion project by the Clark County Department of Aviation to better accommodate air travel. Measuring more than 1.9 million square feet and featuring 14 gates to serve roughly two dozen international and domestic airlines that fly into Las Vegas, the Terminal 3 project is the largest modern public works project in Nevada history.
About the companies:
Four Winds Interactive, a digital communications solution system, is based in Denver. For more information visit www.FourWindsInteractive.com.
Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, multimedia and digital cinema projectors, and integrated display solutions. For additional information about NEC visit www.necdisplay.com.