As smartphone and tablet usage continues to explode, loyalty apps are proliferating in the public realm. Many are also designed to enhance business. Besides a convenient way to reward regular customers who own mobile devices – and most do these days—the apps also give you access to valuable information about your customers’ personal and purchase profiles.
This article examines three aps for businesses. There are many more, and Point of Sale News will cover those in future issues.
Belly:The Belly loyalty mobile app gives business owners access to customers, primarily via email. The business gets an iPad that allows staff to track visits by either scanning their plastic loyalty cards or using their mobile phones to store their data. The app allows business to customize rewards and special offers, collect data and send targeted email. The company offers a downloadable loyalty guide and a risk-free trial.
According to Belly’s website, rewards and special offers can be customized, the data collected, and then emails targeted to specific customer actions and responses. The company claims that the open rate for Belly email is 41 percent, compared to the industry average of 10 percent. They also report 15 percent clicks and unique opens compared to 5 percent industry-wide. Belly’s email platform supports multiple systems so business can export email list to any preferred system. Social media is also implemented.
Front Flip says they expect to reach 1 million mobile users this year. Currently in 2,000 retail sites, the company recently added nearly 150 Bonanza and Ponderosa restaurants. Front Flip’s app rewards customers on site at shops and restaurants, for example, with an instant discount coupon or freebie, a gift from the retailer, and the option for customers to share their rewards.
Front Flip’s app uses QR codes, posted throughout the restaurants and retail stores. The customer, having downloaded the Front Flip app, scans the code with their smartphone for a chance to win a reward; perhaps a big prize or a discount or free offer. While not every scan is a winner – about 50 percent are, according to the company, customers are encouraged to return on subsequent days to try again. The retailer gets the benefit of collecting information about the customers that can be used in future marketing.
LevelUp touts itself as the largest mobile payment company in the country, with over 1million customers paying with LevelUp at 5000 businesses, including quick service restaurants, fine dining establishments or even a food trucks.
Benefits for businesses include zero payment processing fees, new-customer draws with one-time incentives, and loyal customer repeat visits with special designated incentives such as spend $50, get $5. LevelUp additionally gives businesses rebates for every new user who makes a purchase, and rewards employees for each customer they enroll in the program.
Customers download a free app to pay with their iPhone or Android. Non-mobile visitors get a plastic LevelUp loyalty card. Whenever a customer pays with LevelUp, they're immediately visible in a customer database, with name, gender, age, purchase history and other relevant data points. Customers can, if they wish, share additional information such as email, dietary preferences and more. The company’s campaign infrastructure can be automated or individually built, and results are tracked from point of impression to first purchase and beyond, providing a true measure of ROI.
Learn more about these three mobile apps. Find information about Belly at https://www.bellycard.com/ ; Front Flip at http://www.frontflip.com/FrontFlipForBusiness and LevelUp at https://www.thelevelup.com/business.
Written by Suzi Harkola
A survey conducted at the 2013 Internet Retailer Conference and Exhibition by EPiServer reveals that retailers currently view mobile strategies as being best suited for increasing customer . Survey ...Restaurant Chain Goes Mobile with MyDenny's App