What is High Risk?
(by Blair Thomas)
High risk credit card processing is electronic payment processing for businesses deemed as “high risk” by the merchant services industry. The high risk segment of payment processing has become more important as banks and ISO’s have begun to tighten up their credit restrictions and underwriting policies.
Businesses are classified as high risk primarily because of their product or service and the way they go to market. In merchant services, risk is related to “chargebacks” or customer disputes. The more likely a business to have chargebacks, the higher risk the business. For instance, online businesses selling a weight loss product through a “free trial” offer, is more likely to have chargebacks than a retail store selling the same weight loss product.
Merchants are often unaware their business falls into the “high risk” category when they first start shopping for a merchant account. Getting a high risk merchant account can be difficult. There are a limited number of “high risk” credit card processing companies. These providers have more stringent requirements and the application process is longer compared to traditional merchant account providers.
High risk businesses should expect to pay higher rates and fees for payment processing services. As a general rule of thumb, merchants should count on paying at least 2% more than a traditional merchant account. Most high risk merchant accounts also require a contract of at least 18 months, whereas low risk providers offer accounts without cancellation fees or contracts.
Rolling reserves are also a big part of high risk credit card processing. Most high risk merchants have some sort of rolling reserve placed on the account, especially new accounts without any processing history. A “Reserve” refers to an account where a percentage of the funds from transactions are held in “reserve” to cover against any chargebacks or fees that the processor may not be able to collect from the merchant. This is similar to a security deposit, but merchants don’t have to pay it up front. Reserves are a pain point for many small “high risk” merchants, but they are definitely necessary and without them, processors would not accept any high risk merchants at all.
What Businesses Are High Risk?
As mentioned earlier, businesses are usually classified as high risk due to the product or service they offer, however merchants with severely damaged credit or a recent bankruptcy can also be considered high risk. Below are just of the few common “high risk” merchant categories.
Unfortunately this list is growing and some credit card processing companies even classify any “start up” Internet business, that doesn’t have extensive financials to be high risk. With the recent economic recession in the United States, there has been an increase in these “start up” Internet ventures. People are either looking to supplement their income, or start their own business instead of looking for work.
How to Protect Your Business
Accepting credit cards is the single most important part of most online businesses. Unfortunately I have seen many successful businesses go under after having their merchant account shut down. High risk merchants should always be cognizant of their merchant account and pay attention to chargeback percentages. Below are some tips for high risk merchants looking for payment processing solutions.
1. Be Honest: Make sure your processor knows exactly what you sell and how you market the product/service. If they don’t accept your business type, keep shopping for a new merchant account provider.
2. Prepare for the Worst: I recommend that all high risk merchants keep at least 2 active merchant accounts, from different providers. You never know when underwriting guidelines might change, or you may have an influx of chargebacks. Having a backup account or even multiple back up accounts is a good idea.
3. Negotiate every 3 Months: Credit card processing companies underwrite applications based on previous processing history. If there is no previous history, the account is riskier and the terms offered are usually more expensive and restrictive. You can always re-negotiate your rates, reserves and other contract terms with your current processor. Once they have 3 months of history to evaluate, they may be able to offer you a better deal. Three months of history is the magic number for most processors. If you applied without the previous history and were declined, there is a chance the same processor will approve your application if you provide 3 months of previous statements.
Blair Thomas is the co-founder of firstamericanmerchant.com in Los Angeles, CA. He has been in the electronic payments industry for over 10+ years. When he is not running his business he spends his time writing and producing music, which has been featured in a variety of films.
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