Dairy Queen, the purveyor of Blizzards, ice cream cakes and occasionally burgers, is adding a new mobile app to increase customer engagement.
American Dairy Queen Corporation (ADQ) selected Mozido, LLC, a leading provider of cloud-based, white-label integrated mobile solutions, to launch its mobile application pilot test. The consumer app will feature a simple and engaging DQ® customer mobile experience for loyalty rewards, offers and payments.
“More than 70 years ago, the founders of the Dairy Queen® system pioneered a new kind of soft serve treat,” said Tim Hawley, vice president of ADQ Marketing Communications. “The success of the DQ system is built on product innovation and service excellence. We selected Mozido as our strategic partner for its unique capability to deploy integrated solutions in mobile marketing and payment that enable the Dairy Queen system to provide personalized service excellence to our customers on their mobile phones. Mozido provides us with a highly flexible solution to extend and enhance our relationship with our loyal fans.”
The DQ FREE mobile app, powered by Mozido, will initially be available on iOS and Android smartphones. Mozido and ADQ will also be testing innovative mobile POS solutions to improve the customer purchasing experience.
“We are honored to partner with one of America’s iconic brands, Dairy Queen, in using mobile technology to create engagement with guests, deliver more convenient and personalized service and mobilize a better future for DQ store owners and franchisees,” said Michael Liberty, Mozido founder and chairman of Strategic Initiatives.
“Mozido’s integrated mobile payment and targeted marketing platform enables the Dairy Queen system to deepen positive relationships with customers, increase visitor frequency and improve operational efficiency,” said Charlie Wiggs, senior vice president of Mozido’s Retail and QSR business.
The Mozido-enabled mobile solutions for ADQ will include:
· Mobile payment - Mozido will develop, host and maintain the Dairy Queen system’s first enterprise mobile payments platform to improve customer experience and operational efficiency.
· mPOS in-store mobile point-of-sale payment system - Mozido’s mobile POS solution supports payments and promotions redemption at the counter and drive-through lanes.
· Location-targeted mobile promotions and loyalty rewards solutions Mozido’s mobile targeted marketing and loyalty rewards solutions enable design and deployment of store-level marketing campaigns to increase customer frequency.
About American Dairy Queen Corporation
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 6,100 Dairy Queen® stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
Mozido provides an integrated platform of cloud-based, white-label, mobile payment, shopping and marketing solutions, complemented by real-time, customer behavior analytics. Mozido enables companies in retail, financial services, consumer packaged goods and telecom to serve both banked and unbanked consumers, and mobilize a better future for all people. Our platform is highly interoperable and can work with virtually any wireless carrier or mobile device, including smartphones and feature phones. For more information, visit www.mozido.com. Follow us on Twitter: @MozidoGlobal.
Editors note: At press time I was unable to download this app from the Google Play Store. Being a big fan of DQ, I hope the test marketing is successful and that it becomes widely available soon.
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