Don't Become a Market-O-Saur
Extinction draws near for marketers who still believe in cold-calling and direct mail. The modern marketer relies on technology to get results. The challenge, of course, is that technology is nothing if not mercurial. Just when you think you've got a handle on website personalization and conversion rate optimization, the smartphone comes along and BAM! Mobile commerce. Now marketers are tasked with getting up to speed on mobile marketing best practices across a tundra of varying devices.
For ecommerce-based businesses, mobile optimization is particularly crucial and challenging. Marketers must cater to users on-the-go, monetizing limited screen space with site promotions, banners, registration forms and other content necessary to compelling specific behaviors by a diverse buyer set.
In a response to the immediate need presented by the ubiquity of mobile devices and properties, and the growing demand of consumers, Maxymiser, a leading global provider of multivariate testing and website personalization solutions, has packaged its mobile services into a tool designed specifically for marketers. The resulting product is MaxMOBILE™, the newest addition to Mazymiser's suite of conversion optimization and personalization tools.
"MaxMOBILE™ introduces an incredible opportunity to marketers, as so few are getting their mobile strategies right at the moment. The limited size of real estate on mobile screens means there's even more pressure to get messaging correct, right away, for each and every individual. There is zero room for guesswork with these platforms," said Mark Simpson, Founder and President of Maxymiser, Inc.
MaxMOBILE™ enables marketers to perform the same quality multivariate testing, behavioral targeting and personalization techniques in mobile environments that they've come to rely upon for traditional web properties. Specifically, marketers can now quickly optimize mobile site content, including site layout, promotions, data-submission forms, and any other content that speaks directly to their audience. And as with Maxymiser's other suite of solutions, MaxMOBILE™ is supported by its IT-less integration platform, OneTouch™ -- removing the IT bottlenecks that often slow down mobile optimization.
MaxMOBILE™ also enables multichannel marketing with the ability to leverage historical customer and CRM data to driver offers on mobile devices, and use behavior performed on a mobile device to later target content for the same visitor on web sites. Through advanced reporting, marketers can measure a campaign's effectiveness, visitor volume, and acquisition across mobile devices and properties.
Tools like MaxMOBILE are great options for busy modern marketers, providing near-effortless solutions to the complex problems that accompany each advance in technology. It is the responsibility of the modern marketer to make a stand against ignorance and leverage new technology to the benefit of the companies who depend upon them. History illustrates that failing to adapt is tantamount to extinction—and marketers are not exempt from this axiom.
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