Sporting goods stores run the gamut from golf shops to fitness and exercise equipment retailers, to gun shops, to full line sporting goods stores. Whether they are retailers or wholesalers, they all have their own unique requirements for a sporting goods POS (point of sale) system.
Sporting goods POS software needs to be able to keep up with the demands of the sporting store. Sporting goods stores have many different types of merchandise to keep track of, such as exercise equipment, apparel, firearms, accessories and others. Products can be further categorized by sport, such as running, swimming, hunting, tennis, baseball, skiing, golf and more. The sporting goods POS software needs to be sophisticated enough to handle varied types of products and their attributes. Sporting goods stores typically have huge inventories, different product catalogs and ever-changing product lines.
We talked to several experts in the industry on what makes a sporting goods POS software work best for sporting stores.
An integrated sporting goods POS software is vital. The POS system for the sporting store should be able to cover you from point of sale to inventory management to reporting. “It has to meet your core requirements,” Justin Laing from MerchantOS says, “Track sales and payments, keep accurate inventory levels so you can reorder needed products easily and in time to meet demand, and give you the reports you need to analyze your performance and do your accounting and taxes.”
Accuracy is very important, particularly for specialized items that are tightly regulated such as firearms. "When the ATF (Bureau of Alcohol, Tobacco, Firearms, and Explosives) comes to your store, it is as serious as an IRS audit. It can be distressing for the store owner," says Gary Ellis, Account Representative at Celerant Technology. "They want to see all of the activity for guns that have been sold as well as guns in stock. Specific reports are required showing history and current status/location of a gun. They will expect to see that gun in the inventory if your system shows that it is there. If a certain gun can not be located, consequences are rather serious." Sporting stores need to be able to depend on their sporting goods POS system to be reliable sources of information.
Being able to create reports for your sporting store and analyze them is crucial. Sherrie Holiday, Director of Marketing for CAM Commerce Solutions, says “Data, data, data – there are so many calculations to consider when measuring success or failure by product, size, vendor, department, etc.” Being able to zero in on the best-selling products and identify problem ones helps the sporting store be more profitable. It also assists in preparation for seasonal products or holiday items. Generating advanced and customized reports helps sporting goods stores analyze data better.
(Image, right - Screenshot of Celerant POS software, used with permission from Celerant Technologies.)
An excellent sporting goods POS system should make managing a sporting store easier. The software should be integrated, intuitive and easy to use. It should produce helpful and insightful reports. The POS software should be versatile enough to handle different scenarios.
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