Today's Wall Street Journal includes interesting analysis of mobile ad campaigns and their effectiveness.  Not surprisingly, their research concludes that the most successful mobile ads are those that take advantage of the devices for which they are designed.  Standard banner ads are less effective than ads that take advantage of the smartphone and its user's location, engage the customer with a game, or incorporate mobile coupons.  While the cost of mobile ads is on its way down, their prevalence is dramatically increasing.  Perhaps your business might benefit from some of the discoveries put forth in this article from the Wall Street Journal.

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