Mobile Interactive Lottery Leverages Lottery Operator's Point of Sale Network
As a culture, we are well aware of the ability of smartphones, like iPhone and Droid, to enhance our daily experience. We talk, text, email, update facebook, tweet, shop, research, listen to music and take pictures— all from the comfort of our phone. Now, thanks to leading full service mobile gaming solutions provider, Spin3, we no longer have to stop at the Seven Eleven to play the lottery.
Spin3, powered by Microgaming, has launched LottoSpin, an interactive gaming solution that opens a new revenue stream for federal and state lottery providers by extending their gaming offerings. The total lottery solution provides traditional lottery operators with a means to leverage their brand, infrastructure and acquisition channels and launch their own interactive lottery offering. LottoSpin offers mobile and online gaming platforms while utilising mobile, online and land-based point of sale channels. Additionally, LottoSpin's robust back-office system supports fully customisable analysis and performance reporting, transaction processing and a 24/7 customer support centre.
Matti Zinder, Head of Spin3 said, "Lotteries have to work harder than ever before to compete for players and profits. Interactive lottery services represent the greatest opportunity for the lottery industry, with people becoming more connected than ever before. The extension of traditional lottery services to interactive platforms with LottoSpin offers an exciting new revenue stream and enables operators to reach a much broader audience of players.
"LottoSpin does not compete with or replace lottery operators' existing systems and infrastructure. Rather it supports and integrates with their existing offerings, leveraging their brand and point of sale network. In addition, the solution enables operators to effectively analyse and manage their interactive lottery offering, providing them with a greater understanding of their players' gaming habits and enable them to create bespoke offers and maximise their profits."
The LottoSpin interactive lottery solution enables players to participate in a state or regional lottery draw and collect their winnings on over 2,000 mobile devices, including the iPhone®, the BlackBerry® and Android™ devices. Real-time location-based transaction approval ensures that no tickets are purchased outside local regulated jurisdictions. Player data and personal information is kept secure with Spin3's patented SpinLoc™ system, which ensures that no sensitive information is stored on the handset.
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