New POS Makes Gas Island More Like Paradise

Gas Island POS Verifone VendgoghPicture this: It's July, 102 degrees outside, your backside is stuck to the leather seats in your Miata whose gaslight has been winking at you dangerously for the last 25 miles. You sputter into to the nearest gas station, peel yourself out of the car, and lo and behold, like a mirage in the desert, right there in the gas island, a cold drink.

Vendgogh LLC, a leader in integrated gasoline island vending solutions, has just signed an agreement to integrate its innovative vending solution with VeriFone Systems Inc. point-of-sale (POS) solutions. This integration will allow convenience stores to sell cold drinks and fuel to customers at the pump with one swipe of their credit card. Making the convenience store that much more convenient.

This new initiative will enable VeriFone’s market leading Ruby SuperSystem and Topaz POS systems, and the Sapphire site controller, to operate seamlessly with Vendgogh’s integrated gasoline island vending solution. Together, they will enable c-store retailers to extend additional services to their fuel island customers while driving incremental sales of cold drinks, increasing customer loyalty and growing their overall store revenue and profit

“We are excited to support this innovative new vending solution that will allow convenience store customers to raise the standard for gas island convenience buying,” said Dan Yienger, VeriFone’s vice president of petroleum sales. “The time is right for this type of innovation that helps customers grow their businesses and provided increased convenience to consumers.”

“We are excited to be working with a market leader like VeriFone to transform the gas island into a buying zone,” said Vendgogh’s vice president of business development, Larry McAnallen. “We look forward to working together toward a new era of gas island vending.”

The VeriFone-Vendgogh integration is designed to help retailers focus more on the gasoline customer, their specific buying preferences and their overall buying experience.

Look for it Summer 2011.


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