2013 SMB Internet Marketing Survey
A survey of 20,000 small to medium businesses was conducted by BrightLocal and the results are quite interesting.
A couple quick points, and then a link to the full article:
– The average SMB spends $400/month on marketing.
– Only 3% say that PPC is effective lead generator.
– 28% spend more than 70% of their marketing budget on digital marketing.
See the write up by Myles Anderson right here: http://searchengineland.com/smbs-spend-an-average-46-of-marketing-budget-on-digital-177502