SAN FRANCISCO—May 2016— According to new research released by Ebates.com, the pioneer and leader in online cash back shopping and subsidiary of the global Internet services company Rakuten, the top gift on American moms’ Mother’s Day gift wish list is quality time with their family (63 percent), followed by flowers (33 percent) and chocolate (28 percent).
The top five gifts on moms’ wish lists across America include:
|Top Gifts Moms Want This Mother’s Day||Percent of Moms Who Said This|
|1. Quality time with their family||63 percent|
|2. Flowers||33 percent|
|3. Chocolate||28 percent|
|4. Spa day||28 percent|
|5. Family brunch||27 percent|
“This year’s survey demonstrates that gift choices vary between moms, with some looking forward to the classic gifts like flowers and chocolates, and others looking forward to getting pampered,” said Kevin H. Johnson, CEO of Ebates. “At Ebates, we want to help shoppers take the stress out of finding the perfect gift for mom, while earning cash back.”
The survey also revealed that 42 percent of moms pick out their own Mother’s Day gifts some of the time, while another 8 percent say they alwayspick out their own gifts. The other half trust their families to get it right the first time, and never buy their own gifts.
What NOT to Give Mom
If you’re thinking of getting mom some Circuit Training for Mother’s Day, think again! The Ebates.com survey revealed that the #1 gift American momsdo not want to receive is a gym membership (94 percent).
Americans plan to go big for Mother’s Day 2016
Mother’s Day spending is up in 2016 – way up. Last year, 35 percent of Americans planned to spend between $20-$50 and only 12 percent planned to spend between $100 and $150.
This year, 30 percent of Americans plan to spend $51-$100 on Mother's Day and another 27 percent will spend between $100-$250.
Until May 8, Mother’s Day shoppers can receive up to double cash back on select retailers via Ebates.com. For more details on specific retailers participating in the special Mother’s Day offer, visit (insert link to mother’s day sale). Shoppers who prefer to shop on the go can download the free Ebates.com app at Google Play and the App Store.
This survey was conducted online within the United States by SSI on behalf of Ebates from April 7-8, 2016 among 1,003 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Alessandra@Bospar.com.
Ebates rewards consumers with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping, at over 2,000 retailers. Free membership allows consumers to shop online at their favorite retailers while earning a percentage of every purchase they make, paid quarterly in the form of a "Big Fat Check" or through PayPal. From niceties to necessities, members of Ebates benefit from incentives at top-name merchants for everything from furniture to fashion and appliances to airfare. Because shopping with Ebates is hassle-free—no rebate forms to fill out and no points or miles to redeem—the site supports a strong community of savvy shoppers across the country and around the world.
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