Panasonic Author: Jeff Pinc, Director of Food Services at Panasonic
Mobile point-of-sale systems hold a great deal of potential for retailers. Not only do they enable increased speed of service and improve the customer experience, they also free up floor space, facilitate the latest data security measures and deliver on the promise of an omni-channel experience that today’s discerning customers demand.
With scores of vendors offering a wide variety of products – with varying form factors and degrees of functionality – it can be difficult for retailers to evaluate these options and choose the right product. Here are the top four considerations to keep in mind as you invest in a mobile POS solution that is right for your business:
Durable: Retailers will need a device that is flexible and can take an occasional hit. With inevitable drops and spills always right around the corner, having a device that can withstand them is essential for a retailer’s ROI. Whether in the warehouse or on the sales floor, retailers should look for a versatile and reliable device.
Accepts All Major Payment: First thing’s first – ensure that the mobile POS device is set up to accept all major forms of payment. With the variety of options available to consumers, operators will need a solution that can accept EMV (chip-based credit cards), NFC (Apple Pay or Google Wallet) and MSR (mag stripe) and online payment options. This will ensure customers won’t be turned away when their preferred payment method is unavailable and will appeal to the tech-savvy crowd that is comprising an increasing portion of the retail customer base. There are a number of mobile card readers that can wirelessly connect to a rugged tablet, like the Toughpad FZ-Q1, to offer both EMV & NFC/contactless payments.
Battery Life: Imagine this. A retailer is experiencing heavy foot traffic during the holiday season and sales are at an all-time high. Retail staff are preparing for the biggest rush of the day – then the battery dies on their mobile POS device. What now? Retailers should invest in a device that offers them a variety of functions throughout the day and is built to last a full shift without stopping to charge the device. In addition, having a user-replaceable battery is a great added bonus that allows staff to quickly switch out a used battery for a fresh one without putting the entire device out of commission to charge. One option to consider might be a model with a bridge battery – this enables the user to switch out batteries without even powering down the device.
Powerful Processor and full OS: Smart retailers will look for a mobile POS solution that can serve as a “utility player” in their establishment. Look for a mobile POS system that has a powerful processor and an enterprise-grade operating system. This will allow the solution to provide a variety of services beyond payment processing, including product comparisons, inventory management and customer purchase history, among other tasks. This enables associates to create cross-sell opportunities and deliver that unique in-store, omni-channel experience customers now expect.
As the demand for an omni-channel customer experience grows, retailers will need to seek out mobile POS systems engineered to increase management capabilities, operational efficiencies and productivity while boosting sales. In addition, last year’s EMV mandate requires that they upgrade to the new digital payment security system or face penalties. While there are many mobile POS choices on the market today, look for omni-channel retail solutions that include these four key features to maximize your ROI.
About the Author
Jeff Pinc, Director of Food Service, for Panasonic System Communications Company of North America
Jeff Pinc is Director of Food Service, for Panasonic System Communications Company of North America (PSCNA), a division of Panasonic Corporation of North America. PSCNA delivers content creation, collaboration, information-sharing and decision-support solutions for customers in food service, retail, government, healthcare and education, as well as a wide variety of commercial enterprises.
Under his leadership, the Food Services team identifies, develops and brings to market products and customized solutions specifically designed for some of the world’s most recognizable restaurant and food services brands. His team works with customers to deliver solutions around mobile computing, point of sale, digital signage, physical security, drive thru technology, wireless headsets, telephony systems, and projection technologies. His team coordinates efforts with their counterparts globally to ensure consistent solution delivery and support for multi-national companies.
Jeff has over 15 years of experience in providing cutting edge food service technology solutions with a variety of technology companies. He joined Panasonic in 2014 after previously working for MICROS Systems Inc. As Vice President of Sales and Strategies at MICROS Systems Inc., he led many major projects resulting in large scale technology deployments, helping many global restaurant brands achieve a high return on investment.
Jeff holds a Bachelors degree from Chaminade University of Honolulu and has completed multiple management and technical classes. Email Jeff at email@example.com.
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