South African Trials Demonstrate Convenience and Security
JOHANNESBURG AND PURCHASE, N.Y. – April 20, 2017 – Mastercard today unveiled the next generation biometric card, combining chip technology with fingerprints to conveniently and safely cardholder’s identity for in-store purchases.
South Africa is the first market to test the evolved technology, with two separate trials recently concluded with Pick n Pay, a leading supermarket retailer, and Absa Bank, a subsidiary of Barclays Africa.
Michelle van Schalkwyk, Head of Brand at Pick n Pay, pays for her shopping using her fingerprint to authenticate the transaction during the first global trial of the Mastercard biometric card in South Africa.
The new card builds on fingerprint scanning technology used for mobile payments today and can be used at EMV terminals worldwide.
“Consumers are increasingly experiencing the convenience and security of biometrics,” said Ajay Bhalla, president, enterprise risk and security, Mastercard. “Whether unlocking a smartphone or shopping online, the fingerprint is helping to deliver additional convenience and security. It’s not something that can be taken or replicated and will help our cardholders get on with their lives knowing their payments are protected.”
How It Works
A cardholder enrolls their card by simply registering with their financial institution. Upon registration, their fingerprint is converted into an encrypted digital template that is stored on the card. The card is now ready to be used at any EMV card terminal globally.
When shopping and paying in-store, the biometric card works like any other chip card. The cardholder simply dips the card into a retailer’s terminal while placing their finger on the embedded sensor. The fingerprint is verified against the template and – if the biometrics match – the cardholder is successfully authenticated and the transaction can then be approved with the card never leaving the consumer’s hand.
Authenticating a payment transaction biometrically – in this instance via a fingerprint – confirms in a very unique way that the person using the card is the genuine cardholder.
Merchants can easily maximize the shopping experience delivered to their customers, as the card works with existing EMV card terminal infrastructure and does not require any new hardware or software upgrades.
For issuers, the technology helps detect and prevent fraud, increase approval rates, reduce operational costs and foster customer loyalty. Additionally, a future version of the card will feature contactless technology, adding to the simplicity and convenience at checkout.
The recent South African trials mobilized employees from Pick n Pay and Absa Bank to test the potential ways convenience and security could contribute to the checkout process. Over the next few months, additional trials will be conducted with the biometric card. A full roll out is expected later this year.
Said Richard van Rensburg, deputy CEO of Pick n Pay: “We are delighted that this innovation has been trialed for the first time at Pick n Pay stores in South Africa. Biometric capability will mean added convenience and enhanced security for our customers. The technology creates a platform on which we can further our strategy of personalizing the shopping experience in a meaningful way. We have been extremely impressed with
Other POS news:
- Unata Launches 3rd Party Partner Hub to Provide Grocers with Best of Breed Solutions
- NCC Announces the New RHQ Mobile Application
- AccuStore Consolidates Survey Data Reporting in New Release
- Toshiba Wins Gold Stevie for LEAD 2016 Conference
- Gunnebo to Showcase Full Suite of Intelligent Cash Deposit Solutions at M-PACT 2017
- Jumia unveils its third white paper on Nigerian Mobile Trends 2017
- QikServe appoints Don DeMarinis as Chief Commercial Officer
- Cayan Announces New Partnership with Aldelo
Get The Point of Sale News once a month, once a week or once a day. Subscribe here.