Today’s modern POS systems can do amazing things to help you improve operational efficiencies, increase sales, and create better customer experiences. Unfortunately, powerful POS features are all too often left unused. Here are 6 ways you can make sure you’re taking full advantage of your restaurant POS system’s capabilities.
- Loyalty — An effective loyalty program can become your most powerful marketing tool. When tightly integrated with your POS system, you can push promotions to loyal customers, track and view order histories, better understand behaviors, and more. The win-win result of a good loyalty program is more engaged and satisfied customers with increased revenue for you.
- Online ordering — Offering online ordering can be an easy and effective way for you to increase sales with little additional expense. As part of your POS system, online menus and specials are automatically synchronized, tickets are automatically generated, and online orders can be routed directly to your kitchen printers. Additionally, a professional branded online ordering page will can create a polished image for your restaurant.
- Tableside ordering — By arming wait staff with mobile devices such as iPads, orders can be taken at the table and relayed to the kitchen and/or bar in real-time to create a faster (i.e. better) dining experience for guests. Efficiencies are also increased, leading to quicker table turns and the ability to produce additional revenue. Finally, tableside ordering results in more accurate orders and less waste.
- Online reservations — Offering online reservations is another simple way to give guests a better experience. Make sure that your online reservation system is integrated with your manually-entered reservations to give your team a single view of all reservations. Additionally, texting customers when their table is ready is a fantastic way to provide great service.
- Secure and popular payment methods — Payment security is top of everyone’s mind, so make sure your POS system is leveraging point-to-point encryption, tokenization, and EMV to keep cardholder data safe and prevent fraud. Additionally, accepting mobile wallet payments such as Apple Pay and Android Pay is becoming more appealing to guests every day, so make sure your payment devices can support this trend.
- Reporting — If you can’t measure something, you can’t manage it. Make sure you’re accessing the various reports your POS system provides to identify the most and least profitable areas of your restaurant. You should be able to monitor sales, track inventory, manage labor, and review financials from any device with Internet access. Armed with this information, you’ll be able to make confident and intelligent business decisions.
If your POS solution is lacking any of these features, it might be time for a refresh. As you evaluate the above features and functions, consider the elevated expectations of customers in today’s age of experiential dining. By not taking advantage of the above features and functions, you’re not only missing out on ways to improve your operation, you’re falling short of what customers demand.