6sense Strengthens Executive Team with Proven SaaS Leaders to Accelerate Company Growth
SAN FRANCISCO, Aug. 24, 2017 /PRNewswire/ — 6sense, the industry’s leading intelligent marketing cloud, today announced the expansion of its executive team with three key hires who will help lead the go-to-market strategy and further accelerate growth in the business. David Simon joins 6sense as Chief Revenue Officer; Kyle Christensen takes the helm as Chief Marketing Officer and Sanjay Kini joins as Vice President of Sales Engineering. As proven leaders of high-growth SaaS companies, including Oracle Marketing Cloud, Salesforce, and Responsys, they will support 6sense’s mission to transform marketing technology and empower sales and marketing teams with the power of big data and artificial intelligence.
The announcement comes during a period of significant innovation in the billion-dollar marketing automation industry, as advances in data science are unleashing a new breed of software companies. Led by newly announced CEO Jason Zintak, 6sense has built a patented big data platform that uniquely captures buyer intent signals across every digital and offline interaction, and uses artificial intelligence to combine these signals and mathematically predict when a prospect is in-market for new products or services. Recently named the industry leader in Forrester’s recent Wave report, 6sense is enabling sales and marketing teams to drive revenue in unprecedented ways, and the company’s new go-to-market executive team will only accelerate its leadership position.
“6sense has already built the leading platform to modernize the marketing cloud, and with Dave, Kyle and Sanjay on board, we’ve rounded out our team of experts to accelerate our growth,” said 6sense CEO Jason Zintak. “Customers like Box, Cisco and Dell are seeing amazing results with complete visibility into the full buyer journey and the power to predict when the next buyer is ready. We can’t wait to help sales and marketing teams everywhere achieve similar levels of success.”
As marketers continue to demand big data and AI technology that can help identify in-market buyers, 6sense’s new executive hires will educate the market on the significant differences between solutions that connect a full range of intent signals over time and use machine learning to predict for a specific selling opportunity window, versus other commoditized data tools that simply add more noise than signal. Simon, Christensen and Kini will steer the company’s go-to-market strategy and operations to accelerate adoption of a platform that is delivering measurable results for 6sense customers, including a 3x lift in conversion rates for Cisco, 12x the return on media spend for Dell and a 9x increase in average deal sizes for PGi.
“It is clear that predictive analytic capabilities are crossing the chasm in B2B from experimental to required,” said SiriusDecisions Senior Research Director of Demand Creation Strategies Kerry Cunningham. “In fact, these advances strongly influenced the development of the Demand Unit Waterfall. Now, it’s not a question of if organizations should employ predictive, but rather, how best to integrate a combination of deep attribute and behavioral data to drive productivity and efficiency.”
About New Executives
With his track record of boosting profits and streamlining sales processes for ERP, CRM and marketing technology companies, Simon will be responsible for building and scaling the sales team and expanding 6sense’s market share as Chief Revenue Officer. Most recently, Simon oversaw DoubleDutch’s worldwide revenue operations and previously held leadership roles at major SaaS and marketing technology companies like Oracle Marketing Cloud, Responsys, Citrix, SuccessFactors, Liquid Engines and CallidusCloud.
As a SaaS marketing veteran, with over 15 years of experience in enterprise software, Christensen is the embodiment of 6sense’s ideal customer. He has felt the pain of every B2B marketing leader trying to reach their buyers and brings his first-hand expertise to the table as CMO of 6sense. Prior to 6sense, Christensen was Senior Vice President of Marketing at Invoca, a pioneer in voice marketing technology, Vice President of Marketing at Responsys and served in senior strategic product marketing and management roles at Zuora and Salesforce.
Having spent over 20 years driving customer transformation through technology, Kini joins 6sense as Vice President of Sales Engineering to ensure 6sense customers continuously achieve and exceed their business objectives. Prior to 6sense, Kini spent over a decade at Responsys/Oracle where he led the Solutions Consulting team across most of North America and APAC and later led Sales Consulting for the B2C practice within the Oracle Marketing Cloud.
6sense’s mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense’s AI patent-protected platform powers all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer’s journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.
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