7-Eleven Canada Invites Guests To Share Their Relationship Status

7 eleven valentine
Wow, Valentines Day marketing is getting a whole lot more sophisticated by reaching out to capture revenue from those are are NOT buying flowers, jewelry, etc for someone.  Why shouldn’t single people get to spend some bucks too?   

Editors Note: Starbucks is doing a joint thing with Match.com – now 7-11 gets innovative for single people.  It’s a wonderful idea, as so many people are single now!  Will we start celebrating “Singles day” here in the US, as they do in China?  Singles Day – 11/11, is the largest online shopping day in the world according to WikiPedia.      If you go to the Starbucks website, you can create a personalized invitation to send to that special someone you’d like to get to know a little better.  (see image on the right, below). 

Whether you’re single, taken or it’s complicated, a lot of us struggle with the pressure that Valentine’s Day can bring. This year, toss thoughts of Cupid aside and visit your local 7-Eleven store instead. 7-Eleven wants to make people smile and take the big day a little less seriously, by encouraging them to share their relationship status in a fun way “over coffee.”

Between Thursday, February 12, and Saturday, February 14, 7-Eleven Canada will be serving its fresh premium 100 per cent Arabica coffee in limited edition, customized coffee cups that will reveal whether the guest is Single, Taken or It’s Complicated. The promotion will run across all stores from B.C. to Ontario, while cup quantities last. We know people like to share their status socially and over coffee – this is a new and unique fun way to combine it.Starbucks Valentine

The customized coffee cups will give guests a new unique and fun way to share that all-important relationship status and each cup comes complete with check box options to explain your chosen status.

Those who opt for a Taken cup can choose from options such as “But flirting’s okay” or “We can still be friends”. Guests who are Single (or claim to be) can tick the back of their cup and reveal choices including “I’m a work in progress” or “I cut my own hair”. And for those daring souls willing to admit that It’s Complicated… they can check off boxes including “I’m exploring my options” or “I’m waiting for him/her to text me back.”

Why Share Your Relationship Status?

7-Eleven is taking this unique way of sharing your status a step further by getting coffee lovers to post a photo of themselves, their ‘cup status’ and quick story, on Instagram, Facebook or Twitter using #coffeelovers and @7ElevenCanada.

Five lucky people will win $150 certificates for a restaurant of their choice. Contest closes at 4:00pm PST on Saturday, February 14, 2015.

Visit www.7elevenstores.ca/coffeelovers[1] for more information.

“We know how important sharing your status and story online is to a lot of people so we wanted to find a new and light-hearted way to let our guests do this offline while enjoying their daily coffee,” says Raj Kapoor, Vice President and General Manager 7-Eleven Canada. “First dates and coffee go together and we all like to tell our story over a hot drink. Combine this with the fact that coffee is the second most consumed beverage in Canada, it just makes sense.”

7-Eleven Coffee

Two varieties of 7-Eleven coffees that are expected to be in demand this Valentine’s Day are Kona Blend and Maple Toffee Cappuccino. Single Origin Sumatran Coffee will be coming in March. Rather than having someone behind a counter preparing your cup, 7-Eleven’s coffee program allows you to make your coffee the way you like it, with no extra charges for cappuccinos, lattes or for syrups and toppings.

Check out the 7-Eleven mobile app to find the store closest to you: www.7Elevenapp.ca[2].

About 7 Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates franchises or licenses more than 10,400 7-Eleven® stores in North America. Globally, there are more than 54,600 7-Eleven stores in 16 countries. During 2013, 7-Eleven stores generated total worldwide sales close to $84.5 billion. Find out about 7-Eleven Inc. at www.7-eleven.com[3]; find out about 7-Eleven Canada at www.facebook.com/7ElevenCanada[4].

To view the image associated with this press release, please visit the following link: http://www.marketwire.com/library/20150206-7-eleven-valentine.jpg[5]


  1. ^ www.7elevenstores.ca/coffeelovers (www.7elevenstores.ca)
  2. ^ www.7Elevenapp.ca (www.7elevenapp.ca)
  3. ^ www.7-eleven.com (www.7-eleven.com)
  4. ^ www.facebook.com/7ElevenCanada (www.facebook.com)
  5. ^ http://www.marketwire.com/library/20150206-7-eleven-valentine.jpg (www.marketwire.com)

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