Once upon a time, well before the Internet was invented, there was a concept that a business name should have something to do with the business it actually conducted.
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"Rico’s Pizza” and “Bob’s Dry Cleaning", are perfect examples of business names that clearly identify what the consumer can expect and allow him/her to INSTANTLY determine whether or not that is a business to patronize. Similarly, the largest companies in the world - that have become acronyms after decades and billions of dollars in marketing - have REAL names that explain what they are.
- IBM, was International Business Machines first.
- AT&T - American Telephone and Telegraph
- Exxon was once Esso, and before that was Standard Oil — get the idea?
In the advertising world, it is acknowledged that a printed item - be it a newspaper ad, magazine ad, even an ad on a web page - has under 2 seconds to catch the consumers attention.
In today’s world, where more companies are being created than ever in the history of our planet, there seems to be less attention given to a name than ever before. On a daily basis I get emails from dozens of companies that have business names that make no sense.
(Memo to those under 25 years old who are starting companies - it is too damned expensive to educate everyone in the entire world about what your company is or does. Pick a name that does it for you, and buy a good domain name.)
Oh, I know that some companies have succeeded in spite of their domain names - but the biggest and best have a name that actually relates to what they do. Facebook - is a book of faces. Square - had the name (and domain) SquareUp.com - which is slang for settling a bill and actually has relevance to payments. Twitter - sort of an ephemeral concept that does tie into the 140 character messages we send. It is not completely random and nonsensical. Yahoo? Well, there’s an exception to every rule - and once in a rare while, a company gets a win like this. Don’t bet the farm on a name like that.
Here are some cool domains - because before you go there, you have a good idea of what to expect - and they are all easy to remember. Now - not all of these domains are actually operational, a couple are link farms (a link farm gets paid for the links you click on), and a couple are "lead capture" machines - they want to capture your personal and business data so they can sell it to companies in the industry. (I am not passing judgment.) But they are nice names and are a solid foundation for a business.
Receipt.com - offers a service that helps you design better receipts for your business.
Receipts.com - sells various types of receipt books - including the old style paper ones that get written out by hand.
Business.com - A data capture/ sales lead collection system - wants to collect your info and then refer various businesses to you, also offers pay per click, and display advertising on their website, which reports that they get over 30 million visitors a year.
SoftwareAdvice.com - data capture - sales lead collection - if you’re in the market to buy enough of something, your name, phone number and a description of your needs can be worth hundreds of dollars to them.
POS.com - Data capture/sales lead collection for the point of sale industry.
Coupon.com and also Coupons.com - offers, believe it or not, coupons you can use at the local supermarket. Kind of like the Sunday newspaper. Good stuff too.
News.com - A bit of a news service from CNET - a company that sells products through downloads.
Printers.com - link farm - also Receiptprinters.com - link farm
Retail.com - owned by Oracle for their retail solutions
Cashdrawer.com - Website for APG Cash drawer.
Pointofsale.com - website for news, info and resources for the point of sale industry.
Barcode.com - News, information and resources for the bar code industry (Sister website to pointofsale.com )
Retailers.com - Home of the Michigan Retailers Association
Receiptpaper.com, POSpaper.com - sells receipt paper
Labels.com - owned by Dymo the label maker company
Onlinelabels.com - sells labels online.
Also - Diapers.com, Soap.com, BeautyBar.com - all owned by the same group, and all selling what you expect. They own and operate a whole bunch of other domains as well, with real products.
In summary - the domain name for your business speaks volumes - choose one that matches what you do and is easy to remember.
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