The modern-day shopper is no longer committed to a single sales channel, and this expectation now extends beyond multi-channel selling capabilities. There are now a variety of paths to purchase, but it’s the combinations of these paths that have become so critical to the success and longevity of today’s retailers. Omnichannel — the term once coined the future of retail is now a reality retailers must face in order to keep up with evolving consumer expectations and continue to grow their bottom line.
Get The Point of Sale News once a month, once a week or once a day. Subscribe here.