Omnichannel Defined: Implications for the Modern-Day Retailer

omni channel guide coverThe modern-day shopper is no longer committed to a single sales channel, and this expectation now extends beyond multi-channel selling capabilities. There are now a variety of paths to purchase, but it’s the combinations of these paths that have become so critical to the success and longevity of today’s retailers. Omnichannel — the term once coined the future of retail is now a reality retailers must face in order to keep up with evolving consumer expectations and continue to grow their bottom line.

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