Report Also Shows IT Resource Availability Larger Hurdle Than Budgets
BOCA RATON, Fla. – (September 14, 2016) – 3Cinteractive (3C), a leading provider of mobile marketing services, today unveiled its 2017 Mobile Marketing & Planning Report, which identifies key trends where brand marketers are placing their focus on mobile initiatives in 2017. Click here to download the report.
The report is based largely on an online survey 3C commissioned during July, 2016, which was presented to roughly 3,000 brand marketers across a variety of industries. Survey participants represent retail (29%), restaurants (21%), hospitality/tourism/travel (17%), financial services (14%), and a host of other industries as well.
Mobile Coupons In Focus In 2017:
Among the primary objectives in 2017, brand marketers cite “Increase coupon redemption” (19%), and “Customer loyalty acquisition” (19%). What’s more, “Coupon delivery” (36%) “represent the largest share of tactics marketers plan to deploy to grow their mobile marketing impact.
Mobile coupons have become a focal point for many coupon-friendly industries, such as grocery and retail, because of the ability to drive foot traffic; amplify redemption rates; and increase customer lifetime value. In fact, separate 3C research pointed out that one brand in particular saw a 4X lift in redemptions and 40% increase in basket size through the use of mobile wallet coupons.
Mobile Wallet as a Marketing Channel:
Mobile wallet marketing (22%) ranked higher than mobile wallet payments (16%) as a 2017 iniative. Wallet marketing allows for a perpetual presence on the customer’s device and can also enable location dectection in order to send relevant messages at the exact moment of need.
IT skillset and integration resources remain the biggest hurdle preventing brands from implementing new mobile marketing strategies. 26% of those polled said available IT resources will most prevent them from making more investments in mobile in 2017, compared to 17% who cited budget constraints.
The 3C 2017 Mobile Planning Report can be accessed by clicking here.
Driven by a team with dynamic technical and strategic expertise, 3C empowers leading brands and retailers to develop deeper, more valuable relationships with their customers. Through its mobile marketing services, 3C extends the connection between customers and brands, driving increased loyalty, brand awareness, and results.
Leveraging 3C’s expertise connecting mobile to business results and its Switchblade™ platform’s multichannel capabilities—including SMS and MMS, mobile coupons, mobile wallet, mobile web, location based services and more—marketers can deliver timely, relevant engagements at the moment of need.
3C is headquartered in Boca Raton, FL with offices in Montevideo, Uruguay and Eugene, Oregon and is a long-standing member of the CTIA and Mobile Marketing Association. To learn more, visit www.3C.com.
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