SIOUX FALLS, S.D. and LONDON, Aug. 22, 2017 – The ATM Industry Association (ATMIA) is pleased to welcome ATMRecruiter.com as a Withdraw Cash Wednesday Gold Sponsor. The Withdraw Cash Wednesday initiative promotes consumer ATM cash withdrawals on Wednesdays throughout the year, especially before heavy shopping periods like the upcoming U.S. Labor Day and Thanksgiving holiday weekends and the December holiday season.
“I am happy to support Withdraw Cash Wednesday,” says Chuck Goodman, principle recruiter and owner of ATMRecruiter.com. “I’m a strong believer in cash and feel it will be detrimental to society if cash disappears, especially for the poor and people who, for whatever reason, don’t qualify for bank accounts."
Withdraw Cash Wednesday is now in full swing and gearing up for Labor Day with a consumer-focused social media campaign on Facebook and Twitter, including this clever video with consumer cash tips sign up form and cash blog. Website traffic has increased 76 percent since campaign kick-off and is expected to continue with double and triple-digit growth as consumers join the Withdraw Cash Wednesday movement.
“We value the support of ATMRecruiter.com and all of our Withdraw Cash Wednesday sponsors for this vital 2017 U.S. campaign," says Mike Lee, ATMIA CEO. "With prominent card brands escalating their war on cash, it’s more important than ever for the ATM industry to take the lead in promoting the positive role cash plays for consumers, businesses and for the economy,” adds Lee. "I encourage all ATM owners and operators, industry associations and businesses in the ATM industry to join us in promoting the positive benefits of cash. ATMRecruiter is sending the right message and making an important contribution to the future of our industry," continued Lee.
Organizations interested in sponsoring the Withdraw Cash Wednesday initiative may contact Sharon Lane (+1.605.271.7371) or Amber Howell (+1.605.692.2263) or visit this webpage for more information. ATM decals, posters, banners and wraps promoting the Withdraw Cash Wednesday initiative may be ordered here.
ATMIA is the leading non-profit trade association representing the entire global ATM industry. ATMIA serves more than 10,000 members from over 650 participating companies in 65 countries spanning the whole ATM ecosphere, including financial institutions, independent ATM deployers, equipment manufacturers, processors and a plethora of ATM service and value-added solution providers. ATMIA provides Education, Advocacy and Connections to help its members keep abreast of industry news and developments; increase knowledge and professionalism; improve operational efficiencies; understand and influence regulatory processes; participate in the local, regional and global ATM community; and forge new relationships to advance their businesses. Founded in 1997, ATMIA has active chapters in the United States, Canada, Europe, Latin America, Asia-Pacific, Asia, Africa, India and the Middle East focusing on the unique needs and issues of each region. For more information, please visit atmia.com. Follow us on LinkedIn, Twitter or YouTube.
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