Today's retailers must look at business operations differently to satisfy the demands of consumers who have grown accustom to immediacy -- including, but not limited to, access to products, delivery and responses to questions. Retailers are keenly aware of the value of an integrated, bird's eye view of their end-to-end operations in addressing these demands.
Providing an ecosystem for best-of-breed technology and solutions providers, the Program allows partners to offer a customized enterprise-grade end-to-end retail management solution to their customers that seek to compete more effectively with big retailers, while meeting ever-changing consumer demands.
The new program is designed for preferred technology providers specializing in ecommerce, electronic data interchange (EDI), accounting, point of sale (POS), logistics, shipping and inventory, and marketplaces.
"The omnichannel retail industry is rapidly changing as businesses expand their operations to serve continually evolving customer demands and expectations," said Derek Rosenzweig, Head of Partner Business Development, Brightpearl. "Where once retailers looked simply at their e-commerce platform, consumer demands coupled with wider availability of sophisticated solutions, means fast-growing omnichannel merchants must look more closely at the broader technology stack they develop. Together with our partners, we are uniquely positioned to help joint customers through this evolution and to ensure continued success."
Three tiers of partner support are offered for solution providers and agencies that manage various levels of ecommerce builds and integrations with traditional enterprise resource planning (ERP) solutions. Brightpearl partners support retailers with gross merchandise revenue between $2.5 and $50 million, and typically collaborate with the same solution providers already working with Brightpearl, like ShipStation and SILK Software.
"Partnering with Brightpearl allows SILK to rapidly deploy a complete and solid solution that allows our customers to realize operational efficiency while freeing up resources for front-end activities like marketing and product development. This in turn allows for greater business growth and profitability.
"Leveraging SILK's expertise in customizable eCommerce solutions for B2B and B2C businesses paired with Brightpearl's reliable SaaS solution for enterprise-grade retail management, our retailer and wholesaler clients get the best possible support both in managing and growing their businesses," said Dong Xu, President & CEO, SILK Software Corp.
Streamlining and merging online and offline operations into one system is key to strategic business growth, but implementing and maintaining systems can be complex and complicated.
Casey's Distributing, a retailer and wholesale distributor to over 2000 retailers of sports league licensed products, has an impressive technology stack and takes full advantage of Brightpearl's integrations by seamlessly using BigCommerce, Brightpearl and ShipStation. Everything is tracked in Brightpearl, from order placement on their BigCommerce webstore to order shipment using the integration with ShipStation.
Ben Johnson, Vice President of Operations at Casey's Distributing, Inc., says, "Integration with Brightpearl and key retail solution providers has provided us with a fully integrated retail management system that spans our entire wholesale business from inventory and order management to shipping and tracking and onto accounting.
"This integration along with visibility into our entire operations allows us to continue to gain improvements in operational efficiently, for example, we're now able to process 20-30 percent more orders online, and ship them out in half the time, which has had a significant impact on our bottom line."
Brightpearl's Enterprise Partner Program
One of the most comprehensive partner programs in the industry, Brightpearl's Enterprise Partner Program provides key benefits to partners including:
- dedicated business development representatives
- co-marketing opportunities and co-branded regional event
- certified Brightpearl training and onsite training for sales, solution design, and professional services
- access to Brightpearl's leading application marketplace that provides Brightpearl customers with immediate and direct access to partner services and solutions
To learn more about the Brightpearl partner program visit https://www.brightpearl.com/become-a-partner.
Brightpearl is a powerful-yet-simple retail management system that helps mid-sized retailers and wholesalers expand and compete with larger rivals by streamlining sales and supply chain functions across multiple online and offline channels. Brightpearl's cloud-based software and services enable omnichannel merchants to manage the heart of their business by combining purchasing, inventory management, CRM, order processing, accounting, fulfillment, and reporting into a single reliable system. Founded in 2008 with offices in the U.S. and UK, Brightpearl is used by more than 1,200 merchants around the world.
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