LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer analytics study on the apparels and accessories market. A clothing accessories manufacturer wanted to leverage data-driven customer experience strategies and enhance customer experience.
According to the customer analytics experts at Quantzig, “In today’s rapidly evolving retail market, customer analytics acts as a potential lifeline that helps retailers to enhance customer experience.”
Due to the entry of new players, the retail industry is fast becoming one of the most dynamic sectors in the world. To succeed in this highly competitive marketplace, retail companies are adopting precise strategies to control costs and manage inventory. Furthermore, due to the constant transformations in the global retail landscape, there is an ever-growing need to increase operational efficiency.
The customer analytics solution helped the clothing accessories manufacturer to evaluate and improve customer experience. Furthermore, implementing customer analytics as a core aspect of business processes not only enhanced flexibility in information propagation but also helped the company to manage data more effectively.
This customer analytics solution provided benefits that helped the client to:
- Deliver personalized services by integrating customer data from several sources across the organization
- Create inimitable customer experiences
This customer analytics engagement offered predictive insights on:
- Gaining strategic insights into consumer preferences
- Reducing the consumer disparity regarding the business offerings
View the complete marketing analytics summary here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.