SAN FRANCISCO--(BUSINESS WIRE)--Punchh, a cloud-based technology platform that builds engagement, loyalty and superior, customized experiences in the restaurant industry, today announced the launch of a new offering that allows consumers to earn and redeem points with restaurant loyalty programs and order food, simply by using messaging apps. This is the first time the technology is being used beyond just ordering to engage with customers via restaurant loyalty programs.
Easy to use, a “chatbot” mimics human conversation using technology based on artificial intelligence, and enables consumers to engage with restaurants using platforms like Facebook Messenger, voice-based applications like Amazon’s Alexa and others. Punchh’s Chatbot integrates quickly and simply into existing point-of-sale systems, as well as loyalty and ordering programs. The addition of chatbot technology is an extension of Punchh’s strategy which enables consumers to connect with their favorite restaurants across any channel, whether it be mobile apps, point-of-sale, kiosk, as well as websites.
"Consumers love to use messaging and voice-based apps like Facebook Messenger and Alexa,” said Shyam Rao, CEO of Punchh. "With our new technology, we are meeting consumers where they already are and offering an entirely new way to connect and engage with their favorite restaurants. And this is only the beginning of what is possible for restaurants using chatbot technology.”
In the future, through Punchh, customers will also be able to pay for purchases, provide feedback, take surveys, redeem gift cards, play games and more using messaging apps. Restaurants can learn about and predict consumer behavior, and can then personalize and target offers to members, which can then be redeemed through any channel.
“We see chatbots as the next big thing in restaurant loyalty programs,” said Jeff Zuckerman, Chief Marketing Officer of PizzaRev. “We are excited to be one of the first to embrace this cutting-edge technology, and believe it is going to give us a fun, new, relevant way to connect with our customers. We look forward to rolling it out soon.”
Punchh, whose clients include more than 75 leading restaurant chains such as TGI Fridays International, Moe’s Southwest Grill, Quiznos and Smashburger is the first platform that bridges the gap between restaurants and customers, empowering restaurants to shape personalized offers that attract and engage more meaningfully with loyal customers. Punchh modernizes customer engagement programs within weeks, offering the ability to segment customers, predict customer behavior, create and execute targeted campaigns, and track performance in real-time.
Companies interested in seeing a demonstration of Punchh's new Chatbot can visit booth #43 at MURTEC in Las Vegas from March 7-9.
Headquartered in Mountain View, CA, Punchh is the leading fully-integrated, transformative marketing solution for restaurants. The Punchh platform offers restaurants access to real-time consumer information via a live dashboard, enabling them to create and launch campaigns, target specific user segments and review guest feedback. Marketers can connect with customers across any channel through loyalty, offers, ordering, payments, feedback, surveys, gift cards, games and more. Punchh supports more than 75 leading restaurant brands across more than 13,000 locations globally, powering more than one million transactions daily. Find out more at Punchh.com.