Grubhub Data Reveals Savvy Online Ordering Trends Across America

CHICAGO, Sept. 19, 2017 /PRNewswire/ -- Grubhub, the nation's leading takeout marketplace, today announced the results of its analysis of the past year's efficient ordering trends. The findings provide insights on how people are using Grubhub's Express Reorder, Preorder and Pickup features to place takeout orders with ease.

Some savvy ordering "winners" include:

  • New York City, taking the top spot in the "Fastest Foodies" category. New Yorkers use the Express Reorder feature 91 percent more than the rest of the country.
  • Portland, Ore., leading the pack in the "Food Forecasters" category. Portland diners use Preorder, Grubhub's feature that lets diners order up to five days in advance, 140 percent more than the rest of the country, planning their meals ahead of time.
  • Albany, N.Y., placing first in the "City Skippers" category. People in Albany use Grubhub's Pickup feature 101 percent more than the rest of the country to skip the lines and delivery fees.
  • Overall, females are more likely to plan ahead using Preorder 105 percent more than males.
  • Meanwhile, males are more likely to quickly reorder a favorite past meal, leveraging Express Reorder 18 percent more than females.
  • New Yorkers, placing as the top banana orderers! People in the Big Apple quickly reorder bananas 85 percent more than the rest of the country.

"We're committed to finding new ways to connect our diners with great local restaurants so that they can discover the food they want, whenever the craving hits," said Barbara Martin Coppola, CMO, Grubhub. "Whether our diners are planning ahead by preordering, picking up at the restaurant to skip the line, or quickly reordering from one of their favorites, we're always gathering feedback and using insights from our diners to introduce features that make their lives easier."

Methodology:

Grubhub's talented team of data analysts looked at usage of the Express Reorder, Preorder and Pickup features of the Grubhub platform from July 2016 to July 2017. The superlative-style rankings of cities were determined by comparing each city's orders to those of Grubhub diners across the nation. The most popular dish per feature was determined by orders placed using that feature in a particular city versus a standard (not using the feature) order placed in the same city. Male versus female order habits were determined by analyzing the order data of males in comparison to females on the Grubhub platform.

Data Findings Include:

Top 10 "Fastest Foodie" Cities & Fun Facts
Cities that most commonly use the Express Reorder feature`

  1. New York City places 91 percent more Express Reorders than the rest of the U.S.
    1. Most Express Reordered Dish: Turkey sandwich
    2. Gender Wars: Males place 41 percent more Express Reorders than females
  2. Cambridge, Mass. places 72 percent more Express Reorders than the rest of the U.S.
    1. Most Express Reordered Dish: Vegetable tempura
    2. Gender Wars: Males place 39 percent more Express Reorders than females
  3. San Francisco places 60 percent more Express Reorders than the rest of the U.S.
    1. Most Express Reordered Dish: Jeera rice
    2. Gender Wars: Males place 46 percent more Express Reorders than females
  4. Somerville, Mass. places 56 percent more Express Reorders than the rest of the U.S.
    1. Most Express Reordered Dish: Salmon roll
    2. Gender Wars: Males place 31 percent more Express Reorders than females
  5. Boston places 52 percent more Express Reorders than the rest of the U.S.
    1. Most Express Reordered Dish: Spicy scallop roll
    2. Gender Wars: Males place 22 percent more Express Reorders than females
  6. Los Angeles places 32 percent more Express Reorders than the rest of the U.S.
    1. Most Express Reordered Dish: Hashbrowns
    2. Gender Wars: Males place 27 percent more Express Reorders than females
  7. Jersey City, N.J. places 27 percent more Express Reorders than the rest of the U.S.
    1. Most Express Reordered Dish: Boneless chicken kabobs
    2. Gender Wars: Male place 48 percent more Express Reorders than females
  8. Washington, D.C. places 22 percent more Express Reorders than the rest of the U.S.
    1. Most Express Reordered Dish: Goat biryani
    2. Gender Wars: Males place 8 percent more Express Reorders than females
  9. Chicago places 19 percent more Express Reorders than the rest of the U.S.
    1. Most Express Reordered Dish: Chicken makhani
    2. Gender Wars: Males place 13 percent more Express Reorders than females
  10. Arlington, Va. places 14 percent more Express Reorders than the rest of the U.S.
    1. Most Express Reordered Dish: Chicken pakora
    2. Gender Wars: Males placed 23 percent more Express Reorders than females

Read more here.

 

PointofSale.com does not sell products or services.  Please visit the POS Retail software , POS Hardware, Credit Card Processing and POS Hospitality pages (see left side menu above) to find great POS products. Please let vendors know you’ve seen their products here. Thank you. For sponsorship information see the link below on the Footer menu.

Other POS News:

Get The Point of Sale News once a month, once a week or once a day. Subscribe here.