Mastercard Introduces the Masterpass #ThankTheFans for the GRAMMY Awards®

.The House brings the nostalgia of the record store to the digital age and leads to GRAMMY night when Masterpass will unlock special offers for $1 during the live broadcast

Purchase, NY (February 6, 2016) –To build excitement for Music’s Biggest Night®—the 59th Annual GRAMMY Awards®, the Masterpass #ThankTheFans House will take up residence at Gibson Brands Sunset (formerly Tower Records), delivering a one-of-a-kind experiential record store with interactive music experiences for all fans. Masterpass users will have exclusive access to shop for rare and unique vinyl for just $10, as well as early access to intimate evening performances. This builds to the excitement of GRAMMY night where Mastercard will unlock special offers for those tuned in to the live broadcast that can be taken advantage of with Masterpass[1] for just $1.

GRAMMY 2017

“Music is a passion that transcends geographic and demographic boundaries and Mastercard wants to celebrate the music fan in all of us by delivering something truly unique with #ThankTheFans,” said Raja Rajamannar, chief marketing and communications officer at Mastercard. “Music is just the first place you’ll see us deliver this platform as we set out to thank fans across their passions, celebrating the events and experiences that bring us together.”

Masterpass #ThankTheFans House

With vinyl record sales at an all-time high, Masterpass is helping to connect music fans with what they want most. The Masterpass #ThankTheFans House takes over the iconic Sunset Boulevard locale from Thursday, February 9th through Saturday, February 11th. Fans are invited to experience the record store for the digital age which focuses on bringing people together to experience what they love most about music.

From 12 to 5 p.m. PT each day, visitors can test their hand behind the turntables, rock out with Gibson Guitars[2], step into a recording booth or cozy up to a Vinyl Me, Please[3] curated listening station with a friend. Masterpass users[4] will have the exclusive opportunity to purchase hard-to-find vinyl for just $10 and may even get a Priceless Surprise. All proceeds from the vinyl record sales will be donated to MusiCares[5].

Mastercard cardholders will have exclusive access to intimate live performances by GRAMMY Winners and/or Nominees each evening, including:

Thursday, February 9: ·         KCRW’s Music Director and cultural influencer Jason Bentley presents Dance Active: Music as a Uniting Force at the Masterpass #ThankTheFans House with special guests
Friday, February 10: ·         Best New Artist GRAMMY nominee Anderson .Paak & The Free Nationals perform presented by Billboard[6] and Mastercard
Saturday, February 11: ·         The FADER[7] and Mastercard present a must-see line-up

For additional details visit www.priceless.com/LA[8].

Masterpass #ThankTheFans During GRAMMY Awards Broadcast

#ThankTheFans continues Music’s Biggest Night – GRAMMY Sunday when Masterpass will unlock special offers for $1. Every time an award is presented, Masterpass $1 and receive special offers such as movie tickets, designer fashions or even a trip

Read more...

Other POS news:

  1. New CEO At Revel Systems, More Money Invested
  2. Cognizant Gets Contract For McDonald’s In Saudi Arabia
  3. ShopAdvisor Exceeds Growth Expectations and Receives More Funding
  4. Nielsen Collaborates with RichRelevance to Bring New Retail Personalization Capabilities
  5. Shift4 Announces Unified Commerce Payments for Microsoft Dynamics 365 for Operations
  6. To Tap Into Huge Chinese E-Commerce Market, Foreign Companies Need To Understand This
  7. RMH Marketplace Launched to Give Retailers More POS Choice Solutions
  8. Former Retail Exec Launches AI-Powered Stylist That Understands Your Tastes
  9. IRCE 2017 Brings Together Leaders in E-Commerce June 6-9 Chicago IL
  10. TouchBistro Named Best POS System for Restaurants for Third Consecutive Year

Get The Point of Sale News once a month, once a week or once a day. Subscribe here.