Innovation, Technology and Analytics will be the Focus on Expanded Marketing and Communications Effort
WASHINGTON, Sept. 15, 2016 /PRNewswire-USNewswire/ -- In its ongoing efforts to promote the invaluable role of America's one million restaurants, the National Restaurant Association today announced two new executive leaders in their marketing and communications departments. Deb Billow joins the Association as executive vice president of marketing and member engagement and Steve Danon joins as the Association as senior vice president of communications. In their new roles, Billow and Danon will help integrate new technology and analytics, and create a story telling culture into the Association's communications and marketing efforts.
"We are thrilled to add two senior leaders to our stellar list of talent here at the Association," said Dawn Sweeney, president and CEO of the National Restaurant Association. "Deb and Steve are seasoned professionals, each of whom brings the strategic vision necessary to help move the Association and Foundation forward as we continue to be the voice of America's restaurants. As we look to expand our marketing and communications efforts across the industry and offer our members innovative tools and resources, we are excited to welcome them aboard."
In her new role, Billow will oversee the strategy and execution of the Association's key marketing, membership events and industry sponsorship initiatives. Most recently as president of GKIC, Billow established herself as an exceptional leader with a proven track record of achieving results and leading high-performing teams.
Previously, Billow served as chief customer officer with the American Marketing Association, engaging and growing member connectivity, resulting in increased profitability by providing targeted services, products, and benefits for their 30,000 members. Billow began her marketing
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