Data-Driven Circle of Crust Program Doubles as Consumer Research Tool That Makes Members an Integral Part of Pizza Experience
NEWTON, MA--(Marketwired - Feb 8, 2016) - Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that the Pie Five Pizza Circle of Crust loyalty program, which is built on the Paytronix Rewards Platform, has attracted more than 500,000 participants in less than two years and had over 90 percent growth in same-store membership in 2015.
"The Paytronix Rewards Platform enables Pie Five Pizza to extend its unique and quirky brand voice to the Circle of Crust rewards program and successfully target and engage with its millennial base," said Christina Coy, Vice President of Marketing for Pie Five Pizza Co. "The more we use the program to survey members, the more the Circle of Crust also becomes a consumer research group that truly makes our members a part of the brand experience."
Pie Five Pizza Co. is the leading brand in the rapidly growing fast-casual pizza space, offering individual handcrafted pizzas with fresh ingredients made to order in less than five minutes. The company currently has over 80 locations in 24 states and the District of Columbia.
Introduced in August 2013 when Pie Five Pizza had only 11 locations, the Circle of Crust program has allowed the company to get to know its customers from the launch of its brand. A centrally-managed, turnkey marketing program, Circle of Crust also helps Pie Five Pizza franchisees differentiate their stories from other pizza chains and to drive traffic. Franchisees automatically get 600 to 1000 members for each new store they open.
With the data-driven Paytronix Reward Platform at its core, the Pie Five Pizza Circle of Crust rewards program has achieved:
- Open rates of 25 to 30% depending on emails,
- Increased guest frequency and sales during Circle of Crust offer periods,
- Higher check average per guest for members versus non-members.
"Since launching its Circle of Crust program two years ago, Pie Five Pizza has capitalized on the data analytics capabilities of the Paytronix platform to truly get to know its customers and to partner with them on new products and promotions," said Andrew Robbins, president, Paytronix Systems, Inc. "As a result, they are attracting a loyal following of millennials who truly feel they have a stake in the Pie Five Pizza brand."
Read the full customer story "Pie Five Pizza Successfully Targets Millennials with Paytronix-Powered Circle of Crust Rewards Program