Unveils Modern, Mobile App for Fast-Fashion Customers
SAN FRANCISCO, Calif. – March 20, 2017 – Charlotte Russe Inc., an iconic fast-fashion apparel retailer, announced that it has partnered with PredictSpring, a mobile commerce platform, to build a next generation app for its customers.
The integration with PredictSpring’s partner, Salesforce Commerce Cloud, allowed for the rapid go-to-market of the Charlotte Russe mobile app. As part of this effort, the app was specifically designed with three key elements to meet the heightened expectations of today’s Charlotte Russe consumer – speed, flexibility, and a smooth blend of the online and offline brand experience.
“Our customer demands instant gratification and the ability to shop with the single touch of a button, anywhere and anytime on their mobile device,” said Carrie Welch, SVP of Digital Experience, Charlotte Russe. “Speed is essential to our customer and pivotal to building brand loyalty. The PredictSpring platform is unrivaled, with our app performing 20-30 times faster than a typical mobile experience. Also, the integration with digital wallet, Apple Pay has proven key to driving increased conversion.”
Since its launch on the PredictSpring platform in July 2016, the Charlotte Russe app has built an impressive following with over 1 million downloads.
Notable features of Charlotte Russe’s app, powered by PredictSpring, include:
Shoppable Instagram Feed - Customers can easily browse and shop Charlotte Russe’s Instagram feed within the app, providing fashion inspiration and enabling instant “buy” capabilities.
Exclusive Offers - The app incorporates an exclusive offers feature, providing a VIP experience to customers with special discounts and coupons. Importantly, this allows Charlotte Russe to take advantage of ever-changing marketing initiatives and promotions, such as a one-day flash sale.
Real-Time In-Store Inventory - Blending the online and offline experience, the app features real-time in-store inventory, enabling customers to check item availability in any of Charlotte Russe’s 550 stores.
“The retail industry has shifted dramatically, with fast-fashion emerging as a leading category,” said Nitin Mangtani, Founder and CEO of PredictSpring. “For a brand to succeed; the ability to make real-time changes - such as merchandising and promotions - in a matter of minutes is fundamental to its success. With PredictSpring, business users can make on-the-fly changes without the need for complex coding. Through our platform, Charlotte Russe has achieved a much faster m-commerce experience, empowering its consumers to go from ‘want’ to ‘own’ faster than ever.”
The Charlotte Russe app is available to download now for iPhone in the Apple App Store and Android devices in the Google Play Store.
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About Charlotte Russe, Inc.
Charlotte Russe is a one-stop head-to-toe shopping experience for stylish girls on the go. With more than 550 stores throughout 45 states and Puerto Rico and with an ever-growing digital shopping presence, they’re always evolving and looking for what’s next. For more information, please visit http://www.CharlotteRusse.com and follow them on Instagram @CharlotteRusse…#CRItsOn.
PredictSpring is the fastest mobile commerce platform designed exclusively for brands and retailers. Its innovative technology powers native mobile and in-store apps with Instant Search, Dynamic CMS, and One-Touch Checkout. PredictSpring Clienteling and Endless Aisle solutions digitize the in-store experience by providing store associates the ability to connect with their customers in a highly personalized way.
Founded by the visionary behind Google Shopping and other early mobile commerce pioneers, PredictSpring provides a seamless omni-channel experience to help consumers shop anywhere, anytime with a single touch of a button.
PredictSpring powers mobile commerce for the world’s leading retailers and brands, including Calvin Klein, Cole Haan, Vineyard Vines, Nine West, New York & Company, Skechers, Charlotte Russe, and Claire’s. To learn more, visit predictspring.com.
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