NEW YORK and BOSTON, March 20, 2017 /PRNewswire/ -- Tulip Retail, a mobile application platform built exclusively for retail stores and sales associates, and True Fit, a data-driven personalization platform for footwear and apparel retailers, today announced their strategic partnership to improve the in-store shopping experience by providing highly personalized style, fit, and size recommendations to shoppers. This new personalization capability for in store will first be piloted at select kate spade new york stores in mid 2017.
In the nearly two trillion-dollar global apparel and footwear market, over 80% of purchases still occur in-store. However, 67% of in-store purchases are now web influenced, meaning more and more consumers are consulting digital content before or during their visits to stores.
Tulip's mobile apps and clienteling platform embrace this trend and help close the knowledge gap between sales associates and their customers by giving the store associates real-time access to product information, customer reviews, manufacturers notes, and rich media that helps them communicate with confidence about products to their customers. It gives associates access to relevant information including customer profiles, order history, and inventory availability. Sales associates can also use Tulip for personal outreach to customers, and transact from anywhere with ship-from-store or online.
Now, by integrating True Fit's personal style, fit, and size recommendations seamlessly into Tulip's platform for sales associates, associates and shoppers can view a personally curated catalog of items for every shopper, where each customer's best items float to the top for a more efficient path to discovering new brands and styles they'll love and keep. Store associates will also be able to confidently show customers how well each item is expected to fit, and identify which size is best in each style –making every sales associate a personal shopper and fit expert.
Integration of True Fit's personalization with Tulip represents the first time sales associates will be able to leverage the same personalization from True Fit that has already been adopted online by a growing community of over 35 million users, which continues to grow at nearly two million new users per month across it's retailer network, and is projected to surpass 50 million in 2017. Further, True Fit's personalization platform drives an average lift of over 5% a/b tested net incremental revenue site wide for its network of leading retailers, and True Fit and Tulip expect this partnership to similarly drive new incremental revenue lift for retailers in store.
"The mass movement to online shopping has totally transformed consumer expectations, especially when it comes to personalized experiences," said Bill Zujewski, EVP Marketing, Tulip Retail. "We recognize the unique perspective True Fit has on providing shoppers with an individual, tailored shopping experience and we're excited about integrating its online services in an in-store setting. This partnership enables store associates to go beyond exploring what's available, and instead helps associates discover items their customers are most likely to love and keep."
"We admire Tulip's leadership and commitment to enhancing the in-store shopping experience as they continue to push the envelope with a best-in-class product and user experience that is intuitive for sales associates and delivers real value to consumers shopping in store," said Romney Evans, True Fit Co-founder. "With Tulip and in cooperation with leading retailers we're together ushering in a new generation of personal experiences for brick and mortar shoppers that harnesses connected data and machine learning to supercharge stores' greatest asset – their sales associates."
The benefits of this new partnership include:
- Personal style, fit, and size recommendations for every shopper
- Enhanced product knowledge for sales associates
- Experiential shopping in store that's personal, engaging, and highly productive
- Knowledgeable store associates who can interact with customers on a more personal level
About Tulip Retail
Dedicated to store associate empowerment, Tulip Retail is bringing the best of online to the selling floor into one, beautifully designed iOS app with the most important tools they need in order to be as effective as possible in driving sales and customer loyalty. Together with Apple, Tulip's mission is to harness the power of the world's most advanced mobile technology with our best-in-class store associate platform. Leading retailers like Bonobos, Coach, and Toys"R"Us choose Tulip to power their next generation of store associates.
About True Fit
True Fit is a data-driven personalization platform for footwear and apparel retailers that uses rich connected data and machine learning to provide personal experiences for fashion retailers. It has organized the largest platform of apparel and footwear data through its partnerships with thousands of top brands, the world's leading retailers, and millions of consumers. True Fit mapped the first-ever Genome™ for footwear and apparel, which helps retailers and brands unlock digital growth in the nearly $2 trillion footwear and apparel industry. True Fit's Genome powers its award-winning Confidence Engine™, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases to net revenue. True Fit is also helping to unlock digital growth with its Discovery Engine™, which allows retailers to curate highly personalized collections to each consumer, as well as True Insight™, which provides retailers and brands unparalleled insights to optimize marketing, merchandising and product development.
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