Upside Commerce Introduces Open Coalition Rewards Program in USA to Natural and Specialty

SEATTLE, March 8, 2017 /PRNewswire/ -- Following last month's recognition as one of Consumer Goods Technology's (http://www.consumergoods.com) Readers' Choice Survey: 2017 Digital Marketing Top 10 Consumer Experience Management providers - alongside companies such as Salesforce.com, Oracle, Adobe and others - Upside Commerce ("Upside") is taking its myUpside™ coalition mobile rewards program to natural products and specialty brands during this week's Natural Products Expo West – the world's largest natural and organics show.

Unlike existing rewards programs, myUpside combines a familiar cash-back rewards program with a holistic coalition of lifestyle brands and retailers designed to encompass the activities, interests and opinions of today's consumer. When paired with myUpside's innovative AI capabilities that connects user location, activity, fitness, health, music and mood we provide the most complete view of psychographic consumer behavior available in the market.

Most existing programs are designed primarily for merchants, not brands, to capture what happened during trips in-store. myUpside's approach takes personalization to a new level by providing context. This actionable data extends our coalition partners' relationships with their consumers out-of-store to participate in their inspirational moments through sponsored experiences.

"At Upside, we believe in the power of saying 'thank you' in an unforgettable way. That's why we utilized the data to create an experiential platform for brands to show their consumers some well-earned love through iconic experiences. Participating in – or even creating – life moments reinforces the brand story and creates a powerful, lasting memory," said Upside co-founder and CEO, Jeff Sampson.

The expansion of myUpside to the natural foods and specialty brand categories has been greeted with enthusiasm.

"This is great news for natural products and specialty brand companies because getting actionable data is difficult for all brands. The myUpside coalition provides better data faster from a single source. This will eliminate the hassle and cost of purchasing data. Brands joining this coalition will be able to enjoy a constantly relevant view of their consumer base in real time," said Greg Christenson, CFO, WhiteWave Foods Company.

"As a small, fast-growing brand, we are so proud to partner with myUpside. For us, it is all about building brand equity, getting closer to our consumers and leveraging data in an entirely new, experiential way," adds Samantha Hill, Snoqualmie Ice Cream, Director of Growth.

"I wish I had myUpside available to me when I managed brands because everyone wins.  It works for brands of any size, stage or might," said Ron Lloyd, Upside's VP of Sales who has more than three decades of experience launching new products, growing brands, and creating value for Kraft Foods, Trinity Springs, and Búcha Live Kombucha, among others.

Natural Products Expo West is March 9 – 12th in Anaheim, CA.

About myUpside

Developed by Seattle-based Upside Commerce, myUpside™ is the first open coalition mobile rewards program in the USA. Unlike existing rewards programs, myUpside combines a familiar cash-back rewards program with a holistic coalition of lifestyle brands and retailers designed to encompass the activities, interests and opinions of today's consumer.

myUpside applies AI to affinity, location, activity, fitness, health, music and mood to predict contextual personalization. This actionable data extends our coalition partners' relationships with their consumers out-of-store to participate in their inspirational moments through sponsored experiences. myUpside increases the frequency of purchase, lifetime value of customers and advocacy for our coalition partners.

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