Digital coupon network grows by 101 percent fueled by targeted offers and an increase in personalization, underscoring huge opportunity for retailers
SAN FRANCISCO, Calif. – YOU Technology, LLC, the leading provider of digitally-integrated offers announced that 4 billion coupons have been downloaded onto shopper loyalty accounts using its white label platform for retailers. With advances in shopper personalization as a key-driving factor, YOU Technology saw a 42 percent growth in digital offer redemption over the past year alone.
“Digital offers continue to gain momentum, as evidenced by the phenomenal download rates we are seeing,” said Cheryl Black, CEO of YOU Technology. “In the course of an hour, millions of offers are downloaded through our platform. As more companies realize the benefits of targeting and personalization, the number of downloads has exponentially increased. This underscores a huge opportunity for retailers to optimize offers for consumers in real-time and for brands to better understand consumer behavior in order to deliver relevant, timely offers that increase usage and loyalty.”
Digitally-integrated offers help brands stay top of mind and build loyalty because they are unique to each shopper. As shoppers demand personalized engagement, the shift to digital will be key for retailers to stay ahead. Moreover, recent industry-wide research indicates 50 percent of consumers are more likely to visit a store if they receive a coupon.
By integrating digital offers with point of sale systems or retailer loyalty programs, YOU Technology’s white label solution delivers the largest digital offer network, a scalable platform with a track record of high volume success, aggregated national brand content from all major publishers, and fraud-resistant coupons for loyal shoppers.
YOU Technology has partnerships with more than 80 top grocery, drug, and convenience retailer chains including Kroger, Sprouts, Shoppers Drug Mart, Shop Rite serving consumers in all 50 states and in Canada.
About YOU Technology, LLC
Digital coupons are more than a barcode on a screen. By integrating with point of sale systems or retailer loyalty programs, YOU Tech’s white label technology delivers the largest digital offer network, a scalable platform with a track record of high volume success, aggregated national brand content from all major publishers, and fraud-resistant coupons for loyal shoppers. All of this, backed by the trusted experts in retail services. 4 billion coupons downloaded, and counting. For more information, visit http://www.you.net/.
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