Salsarita’s Fresh Mexican Grill was founded in Charlotte, N.C. in 2000. Salsarita’s offers Mexican favorites such as five flavorful house-made salsas, custom burritos, tacos, nachos and salads made fresh to order with an extensive selection of proteins, toppings and fillings.
Salsarita’s was acquired by franchise industry veteran, Phil Friedman, in 2011 and operates more than 80 locations in 18 states, including 12 that are company-owned. With numerous locations and a large menu offering, Salsarita’s was in need of a new point of sale solution that would simplify daily operations and help grow the brand. It was also important to Salsarita’s that the new POS solution would allow them to incorporate online ordering and loyalty card functionalities, as well as offer better reporting options and ease of use for employees.
As a franchise organization, making a change to the POS solution meant setting the standard; not just for the corporate operations, but for the franchisees who invested in the concept with the expectation of an ROI. The push to “go into the cloud” was a big decision for Salsarita’s, but it was the direction that they knew they wanted to go in. The cloud has many advantages, but determining what the cloud would be utilized for, and what would still be handled or hosted “live” inside the restaurant was an important decision. Salsarita’s wanted to be able to choose from the flexible features and functionalities of a cloud-based platform, and customize their solution around their business needs and preferences.
After an extensive search, Salsarita’s selected PAR Technology’s cloud-based Brink POS® Software and EverServ® Terminals. Brink’s capabilities and ease of user interface made a big impression with the Salsarita’s technology council, and stood out amongst the other options. The ownership and backing of PAR gave them the confidence that the platform was going to be well supported, and around for the long haul. The inherent – not “integrated” – loyalty and online ordering functionalities, hybrid-cloud functionality, and having a single data-base instance instead of multiple servers trying to work together behind the scenes, were also deciding factors in choosing Brink.
Brink and the EverServ terminals were deployed in 52 restaurants in 12 weeks - roughly three times faster than the last POS deployment. This cut down on frustration within the franchise system and sped up adoption of the solution. With Brink deployed, loyalty and online ordering platforms are highly anticipated and will roll out this spring and summer. Brink has also brought stable, clear reporting to the unit-level operator and key performance indicator’s (KPI) are accessible at the terminal, keeping managers out of the back office during critical business periods. Petty cash management and house account functionality was really well thought through and is giving Salsarita’s much more confidence that every penny of their sales is making it to the bank. Integration of labor exports to payroll is reducing keystroke errors and reducing restaurant manager administrative task time.
ABOUT SALSARITA’S FRESH MEXICAN GRILL
At Salsarita’s Fresh Mexican Grill, we’re building a dynamic and authentically inspired fast casual Mexican brand, offering delicious food that is made the way you want it and prepared every day in-house. From Wildly Addictive Chips our guests truly rave about, to queso, customizable burritos, tacos, salads, bowls, quesadillas, nachos, signature salsas and fresh-made guacamole, Salsarita’s Fresh Mexican Grill thrives on making great Mexican fare fresh daily. Since our beginnings in Charlotte, NC in 2000, we have worked to perfect the notion that a restaurant should be fast and friendly but also casual and delicious like no other. Today, we have locations in 19 states and rapidly growing!
ABOUT PAR TECHNOLOGY CORPORATION
PAR Technology Corporation's stock is traded on the New York Stock Exchange under the symbol PAR. PAR’s Hospitality segment has been a leading provider of restaurant and retail technology for more than 30 years. PAR offers technology solutions for the full spectrum of restaurant operations, from large chain and independent table service restaurants to international quick service chains. For more information, visit https://www.partech.com.