Alliance Data to Provide Branded Credit Card To Forever 21

Alliance Data will leverage insights derived from its deep analytics capabilities and proven expertise in driving loyalty through customer engagement to develop a tailored credit program for Forever 21. Through the rewards generated by the private label and co-brand credit cards, as well as customer-friendly exchanges and exclusive offers, Forever 21’s loyal fashion-conscious shoppers will enjoy the benefits of a value proposition designed exclusively for the way they shop.

From a quick and easy application journey, a hallmark of Alliance Data’s acquisition capabilities, to expanding customer-relevant channels to include mobile and digital, Forever 21 will connect with its young, stylish customer demographic wherever and whenever they are ready to engage with the brand. Leveraging its digital and traditional marketing tools, Alliance Data will also help Forever 21 deepen its relationships with cardmembers by delivering relevant messages through their preferred device and channel in moments that matter to them.

“Forever 21 is experiencing tremendous growth thanks to a successful formula of offering on-trend merchandise at a great value. We are excited to partner with this high-energy, distinct fashion brand which is solidly positioned as the ‘fast fashion’ category leader,” said Melisa Miller, president of Alliance Data’s card services business. “We will draw on our retail heritage and leverage our extensive experience in the retail apparel category to engage Forever 21 shoppers in new ways. Working collaboratively, we will drive greater brand loyalty and increase sales through a credit program that extends the reach of the brand and offers the features and benefits that appeal to its fashion-forward customers.”

About Forever 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 760 stores in 49 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit:

About Alliance Data’s card services business
Alliance Data’s card services business is a leading provider of tailored marketing and loyalty solutions, delivered through branded credit programs that drive more profitable relationships between our brand partners and their cardmembers. We offer private label, co-brand, and business products to many of the world’s most recognizable brands across a multitude of channels.

We uphold our Know more. Sell more.® promise by leveraging unmatched customer insights, advanced analytics, and broad-reaching innovative capabilities. It’s how we deliver increased sales to our partners, build enduring loyalty to their brands, and provide more value to our cardmembers. Alliance Data’s card services business is a proud part of the Alliance Data enterprise. To learn more, visit or follow us on Twitter @Know_SellMore.Read more


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