APT Announces Release of APT Engage with MasterCard Insights

New product will allow companies to gain insights about spending behavior, within and beyond their four walls, with or without a loyalty program. 

 

Washington, DC — January 2016 — Applied Predictive Technologies (APT) today announced the release of APT Engage. Drawing on MasterCard insights from anonymous and aggregated payment transactions, APT Engage uses proprietary analytics to provide organizations with a 360 degree view of customer spending behavior across industries, channels, and over time. These new insights – available on a continuous basis – significantly improve targeting decisions across marketing, promotional, operational, and other programs.

 

For the first time, organizations that do not collect customer data, or are just ramping up their loyalty program, can understand how much their customers spend, where they are most likely to shop, and how frequently they do so. APT Engage also reveals share of wallet for each customer segment and location.

Organizations with established loyalty programs will benefit from a clear view of how their customer segments shop beyond their locations and digital channels. Consider an apparel retailer that is trying to use internal spend data to understand which customers should receive an offer. The retailer’s loyalty data may show that Customer Segment A and Customer Segment B both spend $350 per year with the brand. So which of these groups should they target? APT Engage may show Segment A’s total apparel spend each year is only $400, whereas Segment B spends $2,000. With more than 85% of Segment A’s share already, a marketing program for this segment will not pay back. On the other hand, developing strategies to grow share with Segment B could be extremely profitable.

APT CEO Anthony Bruce commented, “APT Engage is a one-of-a-kind solution that will change the way consumer-facing organizations understand their customer segments and measure the effectiveness of their actions. By including MasterCard insights, we are able to provide companies with a comprehensive view of spending behavior both inside and outside their four walls.”

 

About APT

APT, a MasterCard company, is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.

 
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