Billabong to Leverage Aptos Singular Commerce Platform to Fuel Omni-Channel Innovation

ATLANTA–()–Aptos, Inc., a recognized market leader in retail technology solutions, today announced iconic surf lifestyle company Billabong International Limited has selected the Aptos Singular Commerce platform to support continuous innovation in omni-channel retailing across its global enterprise.

The Aptos solutions Billabong plans to deploy include Aptos Store for point of sale, Customer Relationship Management, Enterprise Order Management, Merchandising, and Audit and Operations Management — all in the cloud.

With Aptos’ market-leading solutions, Billabong will be able to blend its physical and digital retail channels and support orchestration of complex omni-channel journeys through a single view of customers, inventory, orders and more.

Billabong International Limited’s core business is building and distributing global brands in the action sports sector. Its major brands of Billabong, RVCA, and Element, along with athletes and advocates, have over 34 million social media followers globally. The company’s brand portfolio also includes Von Zipper, Honolua Surf Company, Kustom, Palmers Surf and Xcel brands.

Founded on Australia’s Gold Coast in 1973, Billabong International’s brands are distributed through thousands of specialized action sports retailers worldwide, its own branded retail outlets and online.

With Aptos’ Singular Commerce platform and end-to-end cloud solutions, Billabong will integrate every part of its retail enterprise to enable truly seamless customer experiences — no matter where, when or how its customers shop.

“Aptos’ global presence, leading cloud-based technology, and professional services and implementation team were important considerations in our selection process,” said Michael Yerkes, SVP, Global Operations of Billabong International Limited.

“Getting retail innovation and omni-channel transformation right is critical, requiring proven technology solutions, a rigorous implementation discipline, and a spirit of collaboration and partnership,” said Noel Goggin, Aptos CEO and culture leader. “We’re excited to walk this path with Billabong, with the shared understanding that retail reinvention is a journey. Aptos’ global resources will ensure we’re there every step of the way to accelerate growth and speed-to-value, in lock-step with Billabong’s strategic vision and customer expectations.”

With over 130,000 stores live on its Singular Commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions.

About Aptos “Engaging Customers Differently”

In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more:

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