Bling Nation Gets Backed


Merchant360, Inc. will be supporting the rapid growth of Bling Nation’s mobile technology platform that enables unique tap-and-connect capabilities at checkout, providing businesses with rich social media connectivity, powerful viral loyalty programs with actionable analytics, and cost-effective mobile payments. The idea behind the Bling Nation platform is to close the loop between the online and offline customer experience at checkout, letting businesses tap into the power of social networking to grow their customer base.

Merchant360 support of Bling Nation will include a broad range of services including the VeriFone Vx810 Duet contactless application, Micros integration with NFC/contactless reader enabled by OneInterface™ from Global Blue A.B., and integration with Merchant360’s Mobitranz gateway for switching transactions. Merchant360’s Integration of the OneInterface solution provides Bling Nation businesses with a growing number of checkout options including RetailPRO, and Cegid. In addition, Merchant360 will deploy, install and provide help desk support for Bling Nation’s BlingBox starter kit.

“Bling Nation’s focused strategy, clear business model and passion for the right fit solution are what make them a leader in the race to capture mobile payments and CRM,” said Steve McRae, Merchant360’s founder and CEO. “We are excited to be a part of their growth strategy.”

“We selected M360 because of their vast experience and advanced capabilities to integrate mobile contactless with point of sale systems,” said Meyer Malka, founder and co-CEO of Bling Nation. “At checkout, consumers can not only pay for purchases with their mobile phone, but they can automatically check-in, redeem rewards and share with friends through their social network. As we move to expand our capabilities into new areas across the country, Merchant360 will help us to expand quickly to a variety of merchants seamlessly.”

With Bling Nation, businesses can engage with customers, acquire Facebook fans and reward them at checkout and support mobile payments. By tapping Bling Nation’s proprietary BlingTag® microchip, which can be attached to the back of mobile phones, at checkout, consumers can opt-in to “like” a business, post select rewards to their Facebook page, and redeem discounts and promotions targeted toward them.

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