Brickwork Directs Online Traffic Back To Stores With Technology
New York, NY – December 17, 2015 – Brickwork today announced that it has launched the first SaaS platform specifically designed to help retailers convert visitors who are browsing their website into shoppers at their brick-and-mortar stores. Brickwork helps retailers drive online traffic into stores by powering digital content and services for each store location. The Company, which is backed by prominent industry investors and advisors, counts among its customers such influential retail brands as Urban Outfitters, J.Crew and Bonobos.
Brickwork is revolutionizing the “store locator” by greatly enriching the data and content around physical locations for brands with hundreds, even thousands, of locations. The Company’s most widely deployed software products include search-optimized store pages, an event and promotion management system, and an appointment and scheduling management solution for in-store services. Retail brands receive detailed analytics around the behavior of customers navigating from websites to stores. The company’s approach is proving to increase in-store visits and sales with traditional services as well as its newly introduced conversion actions like “book a dressing room” and “RSVP for exclusive access to new product”.
“Brickwork is the antidote for slumping store traffic and a mediocre store experience. Brands can engage the millions of customers browsing online with the promise of a better, more personal experience in-store,” said David Munczinski, founder and CEO of Brickwork. “Cyber Monday was record setting this year, but I can’t help but wonder how much bigger the entire weekend could have been if retail brands were leveraging their websites to identify and activate additional visitors into stores? Growing site-to-store conversion will be a major initiative for leading retail brands in 2016.”
Backed by leading retail and technology industry investors including Cowboy Ventures, Forerunner Ventures, Beanstalk Ventures, Novel TMT Ventures, and Advancit Capital, Brickwork has assembled a world-class team with experience at Ralph Lauren, Target and Square to address this industry-wide problem.
“Brickwork is the first software solution to bridge the gap between the consumer’s e-commerce and brick and mortar experience,” said Ken Seiff, Founder and Managing Partner, Beanstalk Ventures. “By offering the online visitor the ability to make in-store appointments with personal shoppers, surface interesting store events and access contextually relevant store information, Brickwork enables retailers to address their very valuable physical store shopper whenever they start researching online. Since store conversion is 10x online conversion, moving online traffic into the stores could well be the lowest hanging fruit in retail.”
Brickwork is a SaaS platform that enables retailers to bring brick and mortar stores online. With Brickwork, retailers can monetize the 95% of their web and mobile traffic that does not convert online by delivering these customers into stores. Brickwork powers the world’s most advanced search-optimized store locator, appointment management solution and local event / promotion management solution for retailers. With Brickwork’s mobile and tablet tools, retailers can empower local store teams to engage customers and manage store info and content. Named a 2015 Shop.org Digital Commerce Startup of the Year Finalist, Brickwork was founded in November 2013 in NYC by a team with extensive experience in omnichannel marketing and e-commerce for world-class retail brands. For more information, please visit www.brickworksoftware.com.
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