Bulgari Combines Payments, Technology and Security in its luxury intelligent watch
In the wearable technology industry, function usually takes precedence over fashion. With the innovative new Bulgari Diagono Magnesium, there is now a luxury wristwatch that combines technology and convenience with traditional style. Setting itself apart from smart watches, this “intelligent watch” is the development of the luxury brand Bulgari in conjunction with MasterCard and the Swiss digital security firm WISEKey.
Owners will be able to use the watch to make secure payments at millions of locations worldwide as well as access other advanced features not previously available in a high-end wristwatch.
The mechanical watch has a classic design with a modern magnesium face and a cryptographic chip embedded with WISEKey NFC (Near Field Communication) technology. Using this technology, the watch syncs with the Bulgari Vault Application on the user’s tablet or smartphone to act as a key to unlocking personal information such as credit card numbers, passwords, user identification details and more. The encrypted data is stored on a secure cloud located in a Swiss military barracks in the Alps. Bulgari boasts this is the most secure technology available to protect the assets of their clients without sacrificing the style of a luxury watch.
The Bulgari Diagono Magn@sium prioritizes design and security over the myriad technological features of other smart watches on the market. As an “intelligent watch,” it will allow users the convenience to make purchases at over four million locations accepting MasterCard contactless transactions. Bulgari plans to introduce more secure access features such as the ability to open select automobile doors and Bulgari hotel rooms and sync with other participating partners to expand the Bulgari ecosystem.
BVLGARI Group CEO Jean-Christophe Babin explained, “The cooperation between BVLGARI, MasterCard and WISeKey on the Diagono Magn@sium intelligent watch perfectly embodies Bulgari’s vision. We believe that technology and craftsmanship can be artfully combined to deliver a valuable and unique benefit to our clients without compromising the integrity of a timeless mechanical luxury watch…” Bulgari hopes to introduce the Diagono Magn@sium to the market before the end of the year.
For a video highlighting the features of the watch, please visit:
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