Catalina Gives Weekly Retail Advertising Circulars Omnichannel Personalization

ST. PETERSBURG, Fla., Feb. 24, 2016 /PRNewswire/ — Catalina[1], the personalized digital media company, today announced that its breakthrough digital retailer solution, My Favorite Deals™, is now omnichannel — in-store, online, mobile and email. The program is designed to optimize a retailer’s circular by selecting the five best items from each week’s ad and promoting them to individual shoppers to help increase baskets and trips. It has been running omnichannel in major European retailers for more than five years and has been in pilots in two U.S. retailers since 2014 with expansion and more launches scheduled for early 2016. My Favorite Deals[2] has the potential to reach 100 percent of a retailer’s shopper base, during their weekly path to purchase, and engages them with personalized, relevant deals across multiple media channels. “My Favorite

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