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By its nature, the holiday season is community-oriented. Consumers focus most of their attention on families, friends and neighbors. Retai...
It is not a secret that returning customers make the 80% of the income for most businesses. And how would one increase the return rate? Loyalty pr...
There's a Mother's Day, a Father's Day, a Family Day (in Canada and South Africa) – and now there's Singles’ Day (celebrated last week),...
The Male & Millennial Shopping Agenda"Interestingly enough, the research shows that Black Friday and Cyber Monday may be a bigger deal for m...
Retailers spend millions of dollars creating in-store marketing displays and signage to help shoppers find the items they need and, maybe, e...
This week, Facebook announced Facebook Marketplace - a new service for selling, ahhh, pretty much anything. Eager users posted ads for everything ...
There has been a lot of news around beacons and how they will revolutionize the retail space. Visions of Minority Report style targeted adve...
Businesses can learn a lot from their customers if they engage with them more, but what’s the best way to gather information?
Learning more about c...
By Roula Vrsic, Vice President, Global Marketing, SOTI
Mobility is changing the retail landscape and retailers who don’t embrace it may be left ...
There are so many different ways people can use smartphones today, including apps, email, music and social media. That being said, it might be sur...