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Have you ever had customers examining your product and using their phones to find better deals online? This is a retailer’s worst nightmare and is b...
Couponing has been modernized by the emergence of downloadable and mobile savings programs, but it’s still primarily a “spray and pray...
Today’s consumers want what they want when they want it. They’re becoming increasingly accustomed to instant gratification, to the ease ...
By Vinod Kashyap, Director of Product Management, IoT, Acuity Brands
Here is a bold, and perhaps counter-intuitive prediction: “In the near futu...
Connected retail means to connect the customers seamlessly through personalized marketing, combination of physical store and digital experience,...
By its nature, the holiday season is community-oriented. Consumers focus most of their attention on families, friends and neighbors. Retai...
It is not a secret that returning customers make the 80% of the income for most businesses. And how would one increase the return rate? Loyalty pr...
There's a Mother's Day, a Father's Day, a Family Day (in Canada and South Africa) – and now there's Singles’ Day (celebrated last week),...
The Male & Millennial Shopping Agenda"Interestingly enough, the research shows that Black Friday and Cyber Monday may be a bigger deal for m...
Retailers spend millions of dollars creating in-store marketing displays and signage to help shoppers find the items they need and, maybe, e...