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By Vinod Kashyap, Director of Product Management, IoT, Acuity Brands
Here is a bold, and perhaps counter-intuitive prediction: “In the near futu...
Connected retail means to connect the customers seamlessly through personalized marketing, combination of physical store and digital experience,...
By its nature, the holiday season is community-oriented. Consumers focus most of their attention on families, friends and neighbors. Retai...
It is not a secret that returning customers make the 80% of the income for most businesses. And how would one increase the return rate? Loyalty pr...
There's a Mother's Day, a Father's Day, a Family Day (in Canada and South Africa) – and now there's Singles’ Day (celebrated last week),...
The Male & Millennial Shopping Agenda"Interestingly enough, the research shows that Black Friday and Cyber Monday may be a bigger deal for m...
Retailers spend millions of dollars creating in-store marketing displays and signage to help shoppers find the items they need and, maybe, e...
This week, Facebook announced Facebook Marketplace - a new service for selling, ahhh, pretty much anything. Eager users posted ads for everything ...
There has been a lot of news around beacons and how they will revolutionize the retail space. Visions of Minority Report style targeted adve...
Businesses can learn a lot from their customers if they engage with them more, but what’s the best way to gather information?
Learning more about c...