Cayan Taps Rachel Trueblood as Senior Vice President of Marketing
BOSTON, MA–(Marketwired – Jun 16, 2016) – Cayan today announced a new addition to its executive team, Rachel Trueblood, who joins as senior vice president of marketing. Rachel, who is a retail industry veteran, is responsible for leading the company’s marketing strategy and overseeing its execution to drive the company’s overall success.
Rachel joins Cayan at a time of expansive growth — both domestically and internationally — having just completed two build outs of their Boston headquarters and a brand new office space in Belfast, Ireland. As the mobile payments industry continues to expand, Rachel’s marketing leadership experience in the retail industry will be integral to Cayan’s continued development and success.
“Rachel is taking the helm of Cayan’s marketing team at a pivotal time,” said Henry Helgeson, CEO and co-founder of Cayan. “As Cayan continues to adapt, evolve and lead the way innovating within the payments industry, Rachel’s marketing expertise is exactly what we need to continue differentiating ourselves.”
Rachel joins Cayan from Staples, where she held various roles during her tenure including head of marketing for Staples’ UK division and leading Staples’ global internal agency, brand and media teams. Most recently, Rachel led the strategic initiatives team, which, amongst other areas, included overseeing Staples’ private label credit portfolios, mobile payments, gift cards and developing and launching Staples Business Loans.
At Cayan, Rachel will be leading a team of 20 marketing professionals, including an internal creative and web development team, channel marketing, lead generation, product marketing, brand management, digital and social media, and marketing communications teams.
“It’s a privilege to work alongside some of the most innovative, forward-thinking individuals Boston has to offer,” said Rachel. “One of our greatest challenges as a company is to put the stake in the ground as leaders in this rapidly changing industry. I’m greatly looking forward to bringing my marketing experience to the table in order to help accomplish that goal.”
Rachel received her Bachelor of Science from Syracuse University as well as a Masters of Business Administration from the F.W. Olin Graduate School of Business at Babson College.
Cayan™ is the leading provider of payment technologies that give businesses a competitive advantage. From simple and reliable payment processing, to fully integrated, multi-channel customer engagement platforms, Cayan is continuously developing new ways for businesses to unlock the power of payments. Headquartered in Boston, the company has multiple offices in the United States and Belfast, Northern Ireland. Cayan is one of the world’s fastest growing payment companies. For more information, visit www.cayan.com.
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