Certona to Showcase Smart Discovery at Shop.org Digital Summit 2015

SAN DIEGO, CA–(Marketwired – Sep 30, 2015) – Certona[1], the leader in real-time omnichannel personalization for the world’s largest brands and retailers, today announced it will showcase its suite of Smart Discovery solutions through live customer demos and speaking sessions at Shop.org Digital Summit 2015. By enhancing product and content findability, Certona’s Smart Discovery solutions allow brands to engage with customers early in the shopping experience, uncover shopper intent and ultimately optimize the path to conversion.

CEO Meyar Sheik will jointly present with Tom Giacalone, Vice President of eCommerce at Vera Bradley, in a session titled “Reaching the Next-Level in Customer Experience with Smarter Personalization[2].” Taking place on Tuesday, October 6 from 9:45am-10:15am ET at the Shop.org Digital Summit, the session will address how retailers can utilize data to address consumers’ rising expectations for exceptional brand experiences. Attendees will learn how Vera Bradley is taking advantage of advances in data-driven technology to innovate personalization across their site, and recreate the in-store personal touch online with interactive guided discovery.

Vera Bradley selected Certona to power the retailer’s mission to personalize the customer journey because of its flexible and easy-to-deploy solutions. In its initial phases of personalization, Vera Bradley began personalizing the shopping journey across its website. This involved creating its Style Seeker, a guided discovery tool for back-to-school to help customers uncover backpacks that match their personal style. Given the success seen to date, Vera Bradley expects to extend its personalization efforts through Certona.

“At Certona, we see that brands have a tremendous opportunity to offer their shoppers better search and discovery that’s more personal and interactive,” said Meyar Sheik, CEO of Certona. “By guiding today’s connected consumers to the products, content and offers they’ll love, our clients are seeing immediate boosts in engagement and conversion.”

Certona’s Smart Discovery solutions encompass personalized landing pages, visual discovery, auto reranking and guided discovery[3]. Powered by the Certona Predictive Cloud™[4], Certona uses real-time consumer behavioral and transactional knowledge to help retailers create engaging and personalized customer experiences. Specific Smart Discovery capabilities include:

  • Personalized Landing Pages: Improves conversion and ROI of paid and organic search campaigns by personalizing the product or other SEM & SEO destination landing pages.
  • Visual Discovery: Captures context of shopper keystrokes in real-time to deliver personalized keyword and product results including type-ahead keywords and visual product personalization.
  • Auto Reranking: Re-ranks and personalizes search results and product listing pages based on a shopper’s intent implicit in prior or current behavior and purchases.
  • Guided Discovery: Engages shoppers through an engaging and relevant product discovery journey with interactive product and lifestyle questions, giving the shopper the opportunity to provide more input about what they are shopping for.

Demos will be available at booth #1015. For more information, visit Certona at Shop.org Digital Summit 2015, schedule[5] a demo or visit www.certona.com[6]

About Certona

Delivering personalized customer experiences for the world’s most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona’s cloud-based personalization platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touch points. Combined with a flexible decision engine and contextualization, marketers can harness the power of real-time behavioral profiling while maintaining control over their personalization strategies. 


  1. ^ Certona (ctt.marketwire.com)
  2. ^ Reaching the Next-Level in Customer Experience with Smarter Personalization (ctt.marketwire.com)
  3. ^ guided discovery (ctt.marketwire.com)
  4. ^ Certona Predictive Cloud™ (ctt.marketwire.com)
  5. ^ schedule (www.marketwired.com)
  6. ^ www.certona.com (ctt.marketwire.com)

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