Chocolate Retailer Switches Point of Sale Solution



CHICAGO, October 2014 – Fannie May Fine Chocolates, a premium chocolates and confections manufacturer and retailer, has partnered with Givex, a global provider of stored value programs and cloud based payment services, to launch Vexilor in 79 U.S. retail locations.


Vexilor is the agile Point of Sale (POS) system that helps increase business efficiencies and drives sales. Operational efficiencies, embedded marketing and actionable data features combine to make Vexilor the optimal choice for business owners.


“We were very impressed with Vexilor as an enterprise system with multifaceted capabilities. It eliminates the need for multiple single-function programs. Instead we simply use Vexilor to manage various tasks, from measuring inventory levels to sales reporting,” said Joe Pititto, VP, Investor Relations and Corporate Communications of Fannie May Confections Brands, Inc. Fannie May  POS


Vexilor’s enterprise capabilities include inventory management that enables Fannie May to monitor raw materials required for its various recipes. This includes reporting on each location to determine the success of certain locations and target areas for improvement. The system also allows Fannie May to determine the popularity of products through grouping store items in easy to understand reports.


Vexilor is also Europay, MasterCard and Visa (EMV) ready, meaning that it is able to process Chip and PIN payments, removing the hassle and cost for Fannie May of having to change or update their POS system for EMV readiness.


“The appeal of Vexilor for Fannie May was the powerful enterprise features that are considered extras by other POS systems,” said Mo Chaar, VP of Sales at Givex. “The Vexilor system also provides Fannie May with free 24/7 customer service and no-charge upgrades, distinguishing itself from competitors”.


About Fannie May Confection Brands, Inc.

Fannie May Confection Brands, Inc. is a vertically integrated, multi-channel, multi-brand producer of delicious, premium chocolate confections. Founded in 1920 in Chicago with the opening of the first Fannie May retail store, today the company has more than 90 retail stores. Fannie May Confections Brands includes Fannie May, Fannie May Berries, Fannie Farmer, and Harry London. With a rich 90+ year history, Fannie May is truly an iconic brand. Fannie May is a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc., a leading, omni-channel gift retailer. 


About Givex

Givex is a technology company offering clients a global reach with cost-effective gift card, omni-channel loyalty, analytics, stored value tickets, and cloud-based POS systems. Our core distinction is taking on the tough task of managing all aspects of the transaction to ensure companies can deliver maximum customer satisfaction. Givex products and services give you insight into your data to enable you to better drive sales growth, customer relationship management and enterprise resource planning.