COLE HAAN LAUNCHES APPLE PAY INTO MOBILE APPLICATION EXPERIENCE
New York, NY – May 14, 2015 – Cole Haan, the iconic American lifestyle footwear and accessories brand, launches Apple Pay™ within their mobile shopping application, allowing customers to make purchases with one touch. Cole Haan is the first lifestyle brand to adopt this contactless payment technology within a single branded application experience.
Consumers will now have the opportunity to experience the ease of effortless, user-centric and secure one touch payment with Apple Pay on the mobile shopping app. Cole Haan partnered with leading mobile commerce platform, PredictSpring, to build the Cole Haan iPhone, iPad and Android mobile apps, providing consumers with an elevated brand experience through visually rich user-generated content. Notable features include Shop the Look, allowing consumers to shop directly from the Cole Haan Instagram feed, as well as geo-fencing technology that alerts consumers to nearby Cole Haan stores.
Cole Haan has a rich heritage of innovation and continually takes strides to revolutionize the footwear industry. With the introduction of ZeroGrand, Grand.OS and the opening of The Global Innovation Center, this is Cole Haan’s next big step in its continued effort to creatively disrupt the marketplace, especially with the unquestionable shift to mobile. The latest company insights indicate that approximately half of Cole Haan traffic is from mobile devices, with a significant amount coming from smartphones.
“The Cole Haan enthusiast is on the go and online at all times,” said David Maddocks, Chief Marketing Officer at Cole Haan. “The mobile wallet in our popular mobile application made perfect sense for the Cole Haan customer who wants to stay stylish at the touch of a button.”
The Cole Haan app with Apple Pay is available for free download on the iTunes App Store with the following capabilities:
- ·Requires iOS 7.0 or later; Apple Pay requires iOS 8
- ·Compatible with iPhone, iPad, and iPod touch
- ·This app is optimized for iPhone 5, iPhone 6, and iPhone 6 Plus
About Cole Haan:
Cole Haan LLC, with its Global Headquarters in Greenland, New Hampshire and Creative Center in New York City, is an iconic American lifestyle accessories brand and retailer of premium men’s, women’s and children’s footwear, handbags, leather accessories, outerwear and eyewear. Cole Haan stands for its commitment to craftsmanship, timeless style and design innovation. For more information, visit ColeHaan.com and follow @ColeHaan.