Corporations Using Tag and Release Program To Monitor Shoppers

onion tagging

NEW YORK (April 1st) (Source: The Onion.com) — In an effort to more closely observe the group’s buying habits and personal behaviors, a growing number of corporations are turning to tag and release programs to study American consumers, sources confirmed Friday.

According to reports, multinationals such as Kraft, General Electric, Goodyear, and Apple have embraced the technique of tracking down potential customers in their natural habitats of department stores and supermarkets, forcibly tranquilizing them as they shop, and then fitting them with electronic tracking devices that allow marketing departments to keep a detailed record of individuals’ every movement and purchasing decision.

“In recent weeks, we have employed our tag and release initiative to sedate and earmark consumers in several Costco parking lots and Best Buy television aisles, which has already yielded valuable data from numerous middle-class family units,” said Sony market researcher Nathan McElroy, whose team gathers data on the consumer population by attaching radio-transponder collars to specimens across all age groups and income levels. “Today we subdued and chipped a beautiful white male earning $60,000 annually whose subsequent actions—where he eats, where he works, whether he purchases extended warranties on electronic devices—will give us important insights into his demographic.”

“We’re really starting to get a clear idea of just what sales promotions and big-ticket expenditures make these fascinating creatures tick,” he continued.

See the full article here:  http://www.theonion.com/article/more-corporations-using-tag-and-release-programs-t-36271

(Happy April Fools Day).  Now enjoy these real articles about Point of sale:

Bulgari Combines Payments, Technology and Security in its luxury intelligent watch
How to Implement a Dynamic Pricing Strategy For Your E-Retail Site
The most important question to ask a prospective retail technology partner
ScanSource Networking Enters In Agreement With HP Enterprise To Expand Offerings
Why every business needs to become a platform, and how to do it
Apple Should Not Hack The iPhone, Really Good Reasons
Text Messaging remains a key factor for marketers
Mobeam and Its Unique Technology For The Point of Sale
Omni-Channel is Dead and The Future of Retail Lies in the Internet of Things
Accessibility Solution For Payment Terminals
5000 Booths Expected At Int’l Internet of Things and Smart China Exhibition