Corporations Using Tag and Release Program To Monitor Shoppers
NEW YORK (April 1st) (Source: The Onion.com) — In an effort to more closely observe the group’s buying habits and personal behaviors, a growing number of corporations are turning to tag and release programs to study American consumers, sources confirmed Friday.
According to reports, multinationals such as Kraft, General Electric, Goodyear, and Apple have embraced the technique of tracking down potential customers in their natural habitats of department stores and supermarkets, forcibly tranquilizing them as they shop, and then fitting them with electronic tracking devices that allow marketing departments to keep a detailed record of individuals’ every movement and purchasing decision.
“In recent weeks, we have employed our tag and release initiative to sedate and earmark consumers in several Costco parking lots and Best Buy television aisles, which has already yielded valuable data from numerous middle-class family units,” said Sony market researcher Nathan McElroy, whose team gathers data on the consumer population by attaching radio-transponder collars to specimens across all age groups and income levels. “Today we subdued and chipped a beautiful white male earning $60,000 annually whose subsequent actions—where he eats, where he works, whether he purchases extended warranties on electronic devices—will give us important insights into his demographic.”
“We’re really starting to get a clear idea of just what sales promotions and big-ticket expenditures make these fascinating creatures tick,” he continued.
See the full article here: http://www.theonion.com/article/more-corporations-using-tag-and-release-programs-t-36271
(Happy April Fools Day). Now enjoy these real articles about Point of sale: