Cumberland Farms Announces 50 Million In Customer Savings With SmartPay Check-Link (SM)

FRAMINGHAM, Mass., July 7, 2016 /PRNewswire/ — Cumberland Farms, a leading gasoline and convenience retailer, today announced that customers have saved a total of $50 Million through its SmartPay program since its launch in January 2013. Available as both a payment card and a mobile payment app, the program is free to join and free to use. SmartPay Check-Link users automatically save 10 cents on every gallon of gas, every day, when they fill up at any Cumberland Farms gas retail locations throughout the Northeast and Florida.

In addition to saving 10 cents on every gallon of gas, SmartPay mobile app users receive a free Farmhouse Blend coffee, free Chill Zone beverage, or free bottle of water for every 40 gallons of gas purchased. To date, Cumberland Farms has given away over 2.5 million free drinks via SmartPay Rewards. Cumberland Farms major suppliers are also getting into the act, providing free coupons on a range of in-store products with SmartPay Rewards.

“Three years ago, SmartPay was an entirely new concept, so it’s incredible to see that we have already hit the $50 Million mark in terms of customer savings through the program,” said Ari Haseotes, CEO of Cumberland Farms. “Our customers absolutely love the program, and we get thousands of new customers every week, mostly from word-of-mouth referrals by existing customers.”  

As Cumberland Farms continues to be a leader in technology and mobile payments in the convenience retail space, its multi-year remodeling initiative has also lent a hand in reinventing the New England institution. The initiative, which kicked-off in 2009, includes a major overhaul of all of Cumberland Farms’ nearly 600 stores with a larger, modernized store design, an expanded food offering, and more gas pumps. The retailer’s new look is also driving major growth, and foot traffic has significantly increased in all eight states that have new or newly remodeled Cumberland Farms stores.

For more information on SmartPay, visit

About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of convenience stores across eight states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you’re buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry, to supporting local sports teams and fundraising. For more information, please visit us at or follow us on Twitter at, or Instagram at

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