Cumberland Farms Announces $75 Million In Customer Savings With SmartPay Check-Link

WESTBOROUGH, Mass., July 18, 2017 /PRNewswire/ — Cumberland Farms, a leading gasoline and convenience retailer, today announced that its customers have saved a total of $75 Million through its SmartPay program since its launch in January 2013. Available as both a payment card and a mobile payment app, the program is free to join and free to use. SmartPay Check-Link users automatically save 10 cents on every gallon of gas, every day, when they fill up at any Cumberland Farms gas retail location throughout the Northeast and Florida.

 In addition to reaching this savings milestone, Cumberland Farms has made SmartPay available to customers who do not have a checking account by offering the program to NetSpend® card users, a prepaid debit card.  To sign up, users simply need an eligible prepaid NetSpend card when registering for SmartPay. Cumberland Farms recently improved the sign-up process which has shortened the verification period so customers can start using SmartPay to save at the pump sooner.

“When we first launched SmartPay just over four years ago, we had no idea how popular the program would become,” said Ari Haseotes, CEO of Cumberland Farms. “Our customers love the program, and it’s hard to believe that we’ve already achieved such an incredible milestone of $75 million in customer savings.  SmartPay enrollments continue to grow each year, and we hope more of our customers will join the program so they too can start saving on gas, everyday.”

In addition to saving 10 cents on every gallon of gas, SmartPay mobile app users receive a free Farmhouse Blend coffee, free hyperfreezeTM beverage, or free bottle of water for every 50 gallons of gas purchased.

For more information on SmartPay, visit

About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of nearly 600 convenience stores across eight states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you’re buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry, to supporting local sports teams and fundraising. For more information, please visit us at or follow us on Twitter at, or Instagram at

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