Cutting Edge Loyalty App Set to Empower Small Retail Merchants

Release Date: 29/11/16

London, Aix en Provence 29/11/16 – AEVI and Welcome Real Time, a Collinson Group Company, today announced their partnership to offer a new loyalty app solution on AEVI’s Global Marketplace. At Store mPOS, the real-time reward scheme application, is now available for banks and merchant acquirers to offer to their small merchants. This additional service will enable retail merchants to offer their customers bespoke loyalty rewards, and in doing so regain a competitive advantage over larger, more established brands.    

Welcome Real Time, is extending the range of high quality value-added apps and services available on AEVI’s Global Marketplace, the white-labelled, business-to-business app store that enables banks and acquirers to offer merchants complete business solutions on a range of AEVI-enabled smart mPOS devices.

“We are delighted to collaborate with AEVI. At Store mPOS fits perfectly in AEVI’s Marketplace as the leading app for real-time payment-integrated loyalty.” says Pierre Boces, Head of Product Marketing and Consulting for Welcome Real Time. “With At Store mPOS for AEVI, Welcome Real Time continues to put loyalty at the heart of every payment interaction.”

Offering an empowering, fully customisable, loyalty solution, At Store mPOS allows merchants to be more in control of their marketing initiatives, track customer spending, and provide real-time rewards to their customers designed around their spending habits. Customers are rewarded seamlessly right at the point-of-sale, and without the need for unnecessary additional cards.

“We are thrilled to be collaborating with Welcome Real Time and are very happy to welcome them as a valuable partner for our Global Marketplace” says Mike Camerling, Chief Product Officer at AEVI. “So often small merchants don’t have the resources to compete with big brand loyalty scheme, but through At Store mPOS our customers will be able to provide their retail merchants with a simple and tailor-made loyalty solution increasing their choice and flexibility.” 

Notes to editors:

[1]: AEVI’s Global Marketplace is the first white-label business-to-business app store and cloud platform. It offers a collection of business-ready, high-quality value added apps and services that can be utilised by merchants via AEVI’s enabled smart POS devices, such as Albert.

[2]: The app is white-labelled allowing the merchant to tailor their loyalty scheme to reward customers the way they want, bringing them closer than ever before to their customers.  With At Store mPOS, merchants are able to:

  • Enroll new customers in a programme through an opt-in during their first visit
  • Reward in real-time the best customers based on relevant spending behaviour in the store
  • Drive back to the store customers who use their earned cash back or electronic coupons to reduce in real-time their purchase amount

[3]: At Store mPOS works in conjunction with At Store Merchant Portal which empowers merchants to be in control of their marketing initiatives by:

  • Creating by themselves promotions and loyalty programmes running in real-time
  • Accessing meaningful reports on payment and marketing activities
  • Learning from the results of the past promotional campaigns to launch new ones

[4]: At Store mPOS operates by integrating the loyalty schemes offered by merchants directly with the card used for payment by the customer. Pairing the payment card directly with the scheme ensures that each time a customer makes a purchase in store it is automatically registered, and points and rewards are added to their loyalty account in real-time without the need for additional cards.

About Welcome Real Time:

Welcome Real Time is part of the Collinson Group, a global leader in shaping and influencing customer behavior to drive revenue and add value for our clients. Through our range of proven and innovative banking and payment based solutions, Welcome Real Time helps organizations run real-time loyalty and marketing programs leading to improved customer satisfaction, retention and profitability.

Welcome Real Time adapts to the needs of our clients through the richness, flexibility and scalability of our solutions, the variety of business models and the expertise of our dedicated teams. Since 1996 Welcome Real Time has developed and implemented its unique and award winning loyalty solutions for the banking and payment industry across the 5 continents, for over 20 clients reaching over 100 million customers and over 1 million merchants.

About AEVI:

AEVI has developed a unique, open Ecosystem to bring merchant banks and merchant acquirers closer to their merchants, and merchants closer to their consumers. AEVI provides a global gateway for secure payment transactions together with a marketplace for high-quality value-added apps and services (VAAS) providing new business opportunities beyond payments, which enables fast and effective innovation, plus enhanced control and flexibility. This combination delivers a reduced total cost of ownership for clients.

AEVI works with customers to help them embrace collaboration and adopt open solutions that have the power to deliver more value and better meet the needs of today’s consumer.

In short, AEVI enables businesses to DO MORE.

AEVI International GmbH is a subsidiary company of Diebold Nixdorf and is headquartered in Germany with operations in the Czech Republic and the United Kingdom. 

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