Cyber Monday Sees $3.4 Billion in Desktop Online Sales to Rank as Top U.S. Online Spending Day


RESTON, Va., Nov. 29, 2017 /PRNewswire/ — comScore today reported holiday season U.S. retail e-commerce spending from desktop computers for Cyber Monday 2017 and the holiday weekend following Thanksgiving. Cyber Monday reached $3.36 billion in desktop online spending, up 26 percent versus year ago, representing the heaviest online spending day in history and the first day to ever surpass $3 billion in desktop sales. The weekend after Thanksgiving also proved to be strong, as it marked the third straight year in which both Saturday and Sunday individually had billion-dollar online shopping days, combining for $2.92 billion for a year-over-year increase of 17 percent. For the five-day period from Thanksgiving through Cyber Monday, online buying from desktop computers totaled $10.21 billion, up 21 percent versus last year.

Key Spending Days in 2017 Holiday Season vs. Corresponding Days* in 2016
Non-Travel (Retail) E-Commerce Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Desktop Computers
Source: comScore, Inc.

 

Millions ($)

2016

2017

Percent
Change

Thanksgiving Day (Nov. 23, 2017)

$1,287

$1,572

22%

Black Friday (Nov. 24)

$1,970

$2,360

20%

Holiday Weekend (Nov. 25-26)

$2,486

$2,916

17%

Cyber Monday (Nov. 27)

$2,671

 

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